concept

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con·cept / ˈkänˌsept/ • n. an abstract idea; a general notion: the concept of justice. ∎  a plan or intention; a conception: the center has kept firmly to its original concept. ∎  an idea or invention to help sell or publicize a commodity: a new concept in corporate hospitality. ∎ Philos. an idea or mental picture of a group or class of objects formed by combining all their aspects. ∎  [as adj.] (of a car or other vehicle) produced as an experimental model to test the viability of new design features.

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