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ban·ner / ˈbanər/ • n. 1. a long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession: a banner in the front window announced “Grand Reopening.” ∎  a flag on a pole used as the standard of a monarch, army, or knight. ∎ fig. an idea or principle used to rally public opinion: the administration is flying the free trade banner.2. (also banner ad) an advertisement appearing across the top of a web page: to get a new banner now, click Step 1. • adj. excellent; outstanding: I predict that 1998 will be a banner year.DERIVATIVES: ban·nered adj.

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