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Blue Angel

Blue Angel

The best known environmental product certification effort outside the United States, the Blue Angel program was initiated by the German government in 1977. The Blue Angel label features a stylized angel with arms outstretched encircled by a laurel wreath. Since its inception, the program has certified more than 4,000 products, including automobiles, batteries, and deodorants, as environmentally safe. Similar, government-sponsored certification programs also exist in Canada (Environmental Choice) and Japan (Eco-mark).

See also Environmental advertising and marketing; Green Cross; Green Seal

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