Lawler, Edmund 1953-

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LAWLER, Edmund 1953-


Born May 9, 1953, in Fort Sill, OK; son of Edmund G. and Jean (Oliver) Lawler; married, March 5, 1987; wife's name Priscilla S. (a computer instructor); children: Griffin Daniel, Bryan Edmund. Ethnicity: "Celtic." Education: Drake University, B.A., 1975; University of Notre Dame, M.A., 1981. Politics: Independent. Religion: "Druid." Hobbies and other interests: Reading, exercise.


Office—DePaul University, 2320 North Kenmore Ave., Chicago, IL 60614. E-mail—[email protected]


Associated Press, Chicago, IL, reporter, 1983-85; Indianapolis News, Indianapolis, IN, business editor, 1985-88; Santa Barbara News-Press, Santa Barbara, CA, city editor, 1988-90; Crain Communications, Chicago, IL, managing editor, 1990-93; DePaul University, Chicago, IL, assistant professor, 1993—. St. Vincent DePaul Society, recording secretary.


Association for Educators in Journalism and Mass Communication, Illinois College Press Association (delegate at large).


(With Gene Walden) Marketing Masters: Secrets of America's Best Companies, HarperBusiness (New York, NY), 1993.

Copy Chasers on Business-to-Business Ads, NTC Business (Wausau, WI), 1994.

Underdog Marketing, MasterMedia Publishing (Reno, NV), 1995.

Charlie Trotter's, Laebhar Friedman, 1999.

Lessons in Service from Charlie Trotter, Ten Speed Press (Berkeley, CA), 2001.

Author of a monthly advertising column in B-to-B. Member of editorial staff, Business Marketing.



Publishers Weekly, April 26, 1993, review of Marketing Masters: Secrets of America's Best Companies, p. 66.

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Lawler, Edmund 1953-

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