Worcester, Robert M.

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WORCESTER, Robert M. American, b. 1933. Genres: Marketing, Environmental sciences/Ecology, Politics/Government. Career: McKinsey & Co., Washington, DC, consultant, 1962-65; Opinion Research Corp., Princeton, NJ, controller and assistant to the chairman, 1965-68; Market & Opinion Research International (MORI) Ltd., London, England, managing director, 1969-94, chairman, 1973-; chairman, MORI Social Research Institute and MORI Australia; honorary visiting professor at UK universities. Publications: (ed.) Consumer Market Research Handbook, 1971, 3rd ed, 1986; (ed. with M. Harrop) Political Communications: The General Election Campaign of 1979, 1982; (with L. Watkins) Private Opinions, Public Polls, 1986; (with E. Jacobs) We British: Britain under the MORIscope, 1990; British Public Opinion: A Guide to the History and Methodology of Political Opinion Polling in Great Britain, 1991; (with S. Barnes), Dynamics of Societal Learning about Global Environmental Change, 1992; (with R. Mortimore) Explaining Labour's Landslide, 1999. Address: MORI, 32 Old Queen St, London SW1H 9HP, England.