RIJKENS, Rein. Dutch, b. 1913. Genres: Advertising/Public relations. Career: Unilever, Rotterdam, Netherlands, several management, marketing, and advertising responsibilities, 1946-78; consultant and writer. Worked in insurance business, beginning in 1932. Publications: (with G. Miracle) European Regulation of Advertising, 1986; European Advertising Strategies, 1992. Address: 452 Ruychrocklaan, 2597 EJ The Hague, Netherlands.