BLEUSTEIN-BLANCHET, MARCEL (1906–1996), French advertising executive and radio pioneer. Born in Enghien, France, Bleustein-Blanchet founded a number of businesses over the years through which he became the foremost individual in advertising in France, a field which he virtually established by introducing advertising into French film, radio, and television. Among his companies were "Publicis" (est. 1927), the largest privately owned advertising agency in France; Radio Cité (1935); Regie Press of which he was chairman (founded 1938); and Cinéma et Publicité (1938). In the early 1920s Bleustein-Blanchet established a private company, "Radio Paris," making him a pioneer of French radio broadcasting. He was sole or part owner of other types of businesses as well, such as the Drugstore restaurants in Paris, and he was the owner of the sixth television network of France, specializing in music. In 1960 he created a foundation named after him that grants scholarships to deserving young writers.
During World War ii he was an active member of the Resistance. He served as an adviser for French Foreign Commerce from 1973 to 1975. Bleustein-Blanchet was active in the support of social welfare of the French Jewish community and was president of the Montmartre Israelite Center from 1965. He received France's highest award, Grand Officer of the Legion of Honor.
He wrote La rage de convaincre (1970), La nostalgie du futur (1978), Les ondes de la liberté (1984), Mémoires d'un lion (1988), and Les mots de ma vie (1990).
M. Germon, Marcel Bleustein-Blanchet: Monsieur Publicité (1990).
"Bleustein-Blanchet, Marcel." Encyclopaedia Judaica. . Encyclopedia.com. (October 16, 2018). http://www.encyclopedia.com/religion/encyclopedias-almanacs-transcripts-and-maps/bleustein-blanchet-marcel
"Bleustein-Blanchet, Marcel." Encyclopaedia Judaica. . Retrieved October 16, 2018 from Encyclopedia.com: http://www.encyclopedia.com/religion/encyclopedias-almanacs-transcripts-and-maps/bleustein-blanchet-marcel
Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA).
Within the “Cite this article” tool, pick a style to see how all available information looks when formatted according to that style. Then, copy and paste the text into your bibliography or works cited list.
Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Therefore, it’s best to use Encyclopedia.com citations as a starting point before checking the style against your school or publication’s requirements and the most-recent information available at these sites:
Modern Language Association
The Chicago Manual of Style
American Psychological Association
- Most online reference entries and articles do not have page numbers. Therefore, that information is unavailable for most Encyclopedia.com content. However, the date of retrieval is often important. Refer to each style’s convention regarding the best way to format page numbers and retrieval dates.
- In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list.