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Ixtapa (ēshtä´pä), resort town, Guerrero, SW Mexico, on the Pacific. Its broad bay was largely untouched until the late 1960s. In 1972 the Mexican government began developing a planned, strictly zoned deluxe resort community there, with structures built in proportion to the land area and natural terrain, which was mostly preserved. A 2-mi (3-km) strip of luxury hotels extends along the main beach, the Playa del Palmar.