parlay

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par·lay / ˈpärˌlā; -lē/ • v. [tr.] (parlay something into) turn an initial stake or winnings from a previous bet into (a greater amount) by gambling: it involved parlaying a small bankroll into big winnings. ∎ inf. transform into (something greater or more valuable): a banker who parlayed a sizable inheritance into a financial empire an excellent performance is quickly parlayed into lucrative contracts.• n. a cumulative series of bets in which winnings accruing from each transaction are used as a stake for a further bet.