PERSONAL: Born in CA; married; wife's name, Lynn. Education: University of California—Irvine, graduated.
CAREER: Worked as a professional trainer for five years; worked for an advertising agency in southern California; Peter Montoya, Inc., founder, president, and publisher of magazine Personal Branding, 1997—.
(With Tim Vandehey) The Brand Called You: The Ultimate Brand-building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand, Personal Branding Press (Santa Ana, CA), 1999.
(With Tim Vandehey) The Personal Branding Phenomenon: Apply the Personal Branding Techniques of Oprah, Michael, and Martha to Build Your Enduring Brand, Personal Branding Press (Santa Ana, CA), 2002.
BIOGRAPHICAL AND CRITICAL SOURCES:
America's Intelligence Wire, June 4, 2003, interview by David Asman, Molly de Ramel, and Andrew Napolitano.
PR Newswire, June 20, 2002, "Publisher of Personal Branding Magazine, Peter Montoya, Offers a Survival Guide for Martha Stewart" July 10, 2002, "Personal Branding Magazine Launched by Peter Montoya Inc.; Stedman Graham Becomes Senior Editor, Regular Contributor."
Peter Montoya Inc. Web site,http://petermontoya.com/ (August 1, 2003).