Cruikshank, Jeffrey L.
CRUIKSHANK, Jeffrey L.
ADDRESSES: Agent—c/o Author Mail, Harvard Business School Press, 60 Harvard Way, Boston, MA 02163.
CAREER: Kohn, Cruikshank, Inc., Boston, MA, cofounder.
A Delicate Experiment: The Harvard Business School,1908-1945, foreword by John H. McArthur, Harvard Business School Press (Boston, MA), 1987.
(With Lawrence Susskind) Breaking the Impasse:Consensual Approaches to Resolving Public Disputes, Basic Books (New York, NY), 1987.
(With Pam Korza) Going Public: A Field Guide toDevelopments in Art in Public Places, introductions by Richard Andrews and Kathy Halbreich, edited by Pam Korza, Arts Extension Service (Amherst, MA), 1988.
(With William G. Pagonis) Moving Mountains: Lessons in Leadership and Logistics from the Gulf War, Harvard Business School Press (Boston, MA), 1992.
(With Clark Malcolm) Herman Miller, Inc., Buildings and Beliefs, American Institute of Architects Press (Washington, DC), 1994.
(With David B. Sicilia) The Engine That Could:Seventy-five Years of Values-Driven Change at Cummins Engine Company, Harvard Business School Press (Boston, MA), 1997.
(With Howard H. Stevenson) Do Lunch or Be Lunch:The Power of Predictability in Creating Your Future, Harvard Business School Press (Boston, MA), 1998.
(With William J. Poorvu) The Real Estate Game: TheIntelligent Guide to Decision-making and Investment, Free Press (New York, NY), 1999.
(Coeditor with Thomas K. McCraw) The IntellectualVenture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, Harvard Business School Press (Boston, MA), 1999.
(With Bob Reiss) Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk, Free Press (New York, NY), 2000.
(With David B. Sicilia) The Greenspan Effect: WordsThat Move the World's Markets, McGraw-Hill (New York, NY), 2000.
(With Frank Batten) The Weather Channel: TheImprobably Rise of a Media Phenomenon, Harvard Business School Press (Boston, MA), 2002.
SIDELIGHTS: Jeffrey L. Cruikshank is cofounder of Kohn, Cruikshank, Inc., which specializes in communications for corporations and institutions. He has authored or coauthored books on subjects such as management, investments, and entrepreneurial topics.
In The Engine That Could: Seventy-five Years of Values-Driven Change at Cummins Engine Company David B. Sicilia and Cruikshank provide a history of the Cummins Engine Company, which began in 1919 when Clessie Cummins successfully convinced his boss W. G. Irwin to start producing diesel engines. Sicilia and Cruikshank discuss the unprofitable 1920s, the gain in popularity of their truck engines during the 1930s, changes and profits that came after the war, challenges of the 1970s energy crisis, Japanese competition in the 1980s, and avoiding takeovers and becoming a top producer in the 1990s. The authors provide the business strategies that have made the Cummins Engine Company a success. "Cruikshank and Sicilia have produced a valuable study that accurately portrays Cummins' development, warts and all," noted Mansel G. Blackford in a Business History review.
In The Real Estate Game: The Intelligent Guide to Decision-making and Investment William J. Poorvu, a real-estate developer, and Cruikshank inform readers how to succeed in the competitive business of real estate. The authors compare the real-estate business to a game and give the steps needed in order to come out ahead and win. A Booklist reviewer praised, "Grounded in theory and practice, Poorvu's advice stands out in a category filled with superficial, get-rich-quick guides."
In Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk Bob Reiss, president and founder of R&R Recreational Products, Inc., and Cruikshank discuss the challenges entrepreneurs may face when starting their own businesses and how to overcome those challenges. "A solid if workmanlike checklist for would-be entrepreneurs," claimed a reviewer for Publishers Weekly.
In The Greenspan Effect: Words That Move the World's Markets David B. Sicilia and Cruikshank provide an analysis of speeches made by Alan Greenspan, chairman of the Federal Reserve Board. In their analysis they aim to prove that Greenspan's words affect the market by showing the fluctuation on the Dow Jones Industrial Average in the wake of Greenspan's speeches. A Booklist contributor commented, "The analysis and subsequent predictions are well suited to the serious economist."
In The Weather Channel: The Improbable Rise of a Media Phenomenon Frank Batten and Cruikshank tell about the creation and history of the Weather Channel, a channel that discusses weather and weather related issues twenty-four hours a day seven days a week. The Weather Channel began as the brainchild of Good Morning America weatherman John Coleman, who pitched the idea to Batten. The authors discuss topics such as the difficulties in getting funding and interest to start the Weather Channel, the rough first years, problems that occurred along the way, and what happens at the Weather Channel everyday. A Publishers Weekly contributor concluded, "Batten's book offers valuable business lessons that many entrepreneurs can learn from."
BIOGRAPHICAL AND CRITICAL SOURCES:
American Heritage, December, 1987, Peter Baida, "Harvard's Capitalist Experiment," pp. 20-21.
Asian Business, February, 2000, "The Midas Touch," p. 47.
Booklist, September 1, 1999, David Rouse, review of The Real Estate Game: The Intelligent Guide to Decision-making and Investment, p. 48; November 1, 1999, Joe Collins, review of The Greenspan Effect: Words That Move the World's Markets, p. 492.
Business History, January, 1999, Mansel G. Blackford, review of The Engine That Could: Seventy-five Years of Values-Drive Change at Cummins Engine Company, p. 156.
Business Week, November 2, 1992, Russell Mitchell, review of Moving Mountains: Lessons in Leadership and Logistics from the Gulf War, p. 18.
Choice, December, 1988, J. H. Carmin, review of Going Public: A Field Guide to Developments in Art in Public Places, p. 636; November, 2000, R. T. Averitt, review of The Greenspan Effect, pp. 581-582.
Foreign Affairs, November-December, 1993, Eliot A. Cohen, review of Moving Mountains, p. 162.
Inc., May, 2000, "Book Value—Low Risk, Change, and Other Stuff We Need," p. 167.
Kirkus Reviews, March 1, 2002, review of The WeatherChannel: The Improbable Rise of a Media Phenomenon, p. 229.
Library Journal, October 15, 1997, Robert L. Balliot Jr., review of Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future, p. 73; November 1, 1999, A. J. Sobczak, review of The Greenspan Effect, p. 98; May 1, 2000, review of Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk, p. 128.
New York Times Book Review, November 1, 1992, Louis Uchitelle, Moving Mountains, p. 33.
Publishers Weekly, August 3, 1992, review of MovingMountains, p. 53; April 24, 2000, review of Low Risk, High Reward, p. 72; April 15, 2002, review of The Weather Channel, p. 55.
Sloan Management Review, fall, 1999, Judith Maas, review of The Real Estate Game, p. 98.
Technology and Culture, July, 1999, Albert Churella, review of The Engine That Could, pp. 681-683.
Wall Street Journal, June 4, 2002, Paula Throckmorton Zakaria, "Cold Fronts with Warm Reception," p. D7.
Low Risk High Reward Web site,http://www.lowriskhighreward.com/ (July 19, 2002).
New York Times on the Web,http://query.nytimes.com/ (July 18, 2002), Floyd Norris, "The Money Man."*