SEMLER, Ricardo. Brazilian, b. 1959. Genres: Administration/ Management. Career: Semco S.A., Rio de Janeiro, Brazil, counselor and coowner, 1980-; writer. Publications: Virando a propria mesa (title means: Turning the Tables), 1988, trans as Maverick: The Success Story Behind the World's Most Unusual Workplace, 1993; Embrulhando o peixe, 1991. Contributor to periodicals. Address: c/o International Creative Management, 40 W. 57th St., New York, NY 10019, U.S.A.