MCGRANE, Bernard. American, b. 1947. Genres: Communications/Media, Sociology, Advertising/Public relations, Anthropology/Ethnology, Education, Intellectual history, Humanities, Philosophy. Career: Colby College, Water- ville, ME, lecturer in sociology, 1980-81; Cuesta College, San Luis Obispo, CA, lecturer in sociology, 1982-83; University of California, Los Angeles, lecturer in sociology, 1983-85; University of California, Irvine, lecturer in sociology, 1985-89; Chapman University, Orange, CA, assistant professor of sociology, 1989-. Publications: Beyond Anthropology: Society and the Other, 1989; The UN-TV and the 10 mph Car: Experiments in Everyday Life; Zen Sociology: Don't Just Do Something, Stand There!, Zen Sociology: The UN-TV Experiment, Teaching Sociology, 1993; The Small Press, 1994; This Book Is Not Required: An Emotional Survival Manual for Students, 1998. Address: Department of Sociology, Chapman University, Orange, CA 92866, U.S.A.