Davis, Martyn P(aul)
DAVIS, Martyn P(aul)
DAVIS, Martyn P(aul). British, b. 1929. Genres: Communications/Media, Advertising/Public relations. Career: Marketing Communications Consultant, 1989-. Trustee, Inter-Varsity Club. Publicity Controller, Buland Publishing Co., 1953-56; Associate Director, Robert Brandon & Partners, 1956-58, and Sr. Executive, T. Booth Waddicor and Partners, 1958-60; Head of Marketing Services, College for the Distributive Trades, London, 1960-88. Publications: (ed.) Impact Yellow Book, 1957; A Career in Advertising, 1963; Handbook for Media Representatives, 1967; Business to Business Marketing and Promotion, 1990; The Effective Use of Advertising Media, 5th ed., 1996; Successful Advertising: Key Alternative Approaches, 1998. Address: 1 Park Steps, St. George's Fields, Albion St., London W2 2YQ, England.