baud / bôd/ • n. (pl. same or bauds) chiefly Comput. a unit used to express the speed of transmission of electronic signals, corresponding to one information unit or event per second. ∎  a unit of data transmission speed for a modem of one bit per second (in fact there is usually more than one bit per event).

baud Unit for measuring the speed at which a digital communications device carries information. One baud is equal to one bit per second. Although the term baud rate is still widely used, the speed of modern equipment is often expressed in kilobits per second (kbps). See also modem