south

south the direction towards the point of the horizon 90° clockwise from east, or the point on the horizon itself. In literary contexts, it is often contrasted as a region with the more temperate north. From the late 20th century, south has been used as a collective term for the industrially and economically less advanced countries of the world, typically situated to the south of the industrialized nations.
go south (chiefly in US usage) deteriorate, fail, or fall in value.
South Bank the southern bank of the Thames, noted for the cultural complexes and public gardens developed between Westminster and Blackfriars bridges for and since the Festival of Britain in 1951. South Bank is also used with reference to the policy of the Anglican diocese of Southwark to re-express traditional beliefs and practices in ways that would make them better suited to contemporary life.
South Park an American cartoon series (1998– ), featuring the (often scatological humour) of a group of third-grade boys, Waspy Stan, Kenny, Eric, and Kyle. Despite compulsory late-night showing for its strong language, the series became a popular hit with young viewers.
South Sea Bubble a speculative boom in the shares of the South Sea Company in 1720 which ended with the failure of the company and a general financial collapse.

See also South Pole at pole2, the solid South.