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guru
Guru
The Concise Oxford Dictionary of World Religions
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1997
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© The Concise Oxford Dictionary of World Religions 1997, originally published by Oxford University Press 1997. (Hide copyright information)
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Guru (Skt., ‘heavy’). A teacher, initially of worldly skills or knowledge, hence a parent or a schoolteacher; but more often a teacher of religious knowledge or conveyor of spiritual insight and liberation (
mokṣa) in Indian religions, especially among Hindus and Sikhs. The term is often synonymous with
ācārya, though the latter is also used for the teacher of a skill. Guru should also be distinguished from
paṇḍita, a scholar or learned man.
In
Vaiṣṇavism,
Śaivism, and
Tantrism the guru is the means whereby the tradition is conveyed through the generations and teachings are authenticated through the guru lineage (
paramparā). With the development of
bhakti, devotion to the guru as a means of liberation became a central practice, especially in the
Sant tradition.
Buddhism has perhaps laid less stress on the guru than Hinduism, though the idea of the teacher as the conveyor of spiritual insight is still important. The idea of the guru is now found in modern W. religious movements some of which have developed directly out of Indian traditions such as
Transcendental Meditation, the
Hare Krishna (
International Society …), and
Rajneesh movements.
Conceptions of the guru vary from that of one who is identical with God and conveys liberation (mokṣa), the
sat guru, to that of the guru as a guide, showing beings the way but not actually bestowing liberation. For example, in monistic
Kashmir Śaivism the guru is identical with God (
parameśvara), whereas in dualistic
Śaiva Siddhānta he is distinct from God (
Śiva).
Among Sikhs, the term refers primarily to Gurū Nānak and his nine successors,
Aṅgad,
Amar Dās,
Rām Dās,
Arjan Dev,
Hargobind,
Har Rāi,
Har Krishan,
Tegh Bahādur, and
Gobind Siṅgh. All manifested the one divine light, just as one lamp is lit from another. This belief in the essential oneness of the Gurūs is central to Sikhism. On the death of Gobind Siṅgh, Gurūship was vested in the
Ādi Granth ( Gurū Granth
Sāhib) and the
Khālsā community. Sikhs venerate the Ādi Granth as Gurū.
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GURU Energy Drink Evolves With Social Media in an Online-Only Advertising Campaign.
PR Newswire; 6/3/2009; 700+ words
; ...Channels NEW YORK, June 3 /PRNewswire/ -- GURU Beverage Co., a developer and distributor...creation and branding agency in New York, GURU's viral video rush features a group of lively friends stimulated by GURU and caught in playful acts of deviance...
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Guru Teg Bahadur stayed here
News Wire article from: The Hindustan Times; 11/29/2006; 700+ words
; ...golden words and deeds of the 'gurus' who sacrificed their lives to...sanctified venue where the ninth guru of Sikhs, Guru Teg Bahadur, spent six months and...preserve the holy presence of the Guru eternally. As such, this Gurudwara...
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GURU Launches Into Whole Foods Market With New Flavors, Size and Design.
PR Newswire; 11/13/2008; 700+ words
; NEW YORK, Nov. 13 /PRNewswire/ -- GURU, the ground-breaking line of 100% Natural...organic foods retailer will carry the new GURU line exclusively until 2009. (Photo...20081113/NY46171 ) The newly redesigned GURU can contains more energy than the original...
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GURU Energy Drink Announces Collaboration With Kanye West.
PR Newswire; 4/8/2009; 700+ words
; ...Campaign NEW YORK, April 8 /PRNewswire/ -- GURU Beverage Co., a developer and distributor of...by his own personal artistic vision. A fan of GURU since 2007, Mr. West discovered GURU on the streets of New York City and was intrigued...
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Guru Worldwide Announces Leaders in Recruiting, Technology and Assessment Join The Guru Advisory Board.
PR Newswire; 6/24/2002; 700+ words
; SAN FRANCISCO -- Guru Worldwide Inc., the world's most powerful...resource, today announced the launch of the Guru Advisory Board, composed of human capital...luminaries. The Advisory Board will advise Guru's leadership team on strategic business...
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GURU Launches Into Summer with New Flavors, Size and Design.
PR Newswire; 5/7/2008; 700+ words
; NEW YORK, May 7 /PRNewswire/ -- GURU, the ground-breaking line of 100% Natural and Certified...in a 12 fl oz slim can and introduces two new flavors: GURU Full On Lemonade and GURU Juicy Superfruit. The newly redesigned GURU can contains...
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GURU ON THE MOVE.
Magazine article from: WWD; 12/22/2005; ; 700+ words
; Byline: Alessandra Ilari MILAN -- Guru, the $106 million Italian urban sportswear...a huge daisy across the front or back, Guru has a bullish plan to become a medium...aftershocks of the Sept. 11, 2001 attacks, Guru began restocking its retailers with 40...
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Guru Expands Senior Management Team to Execute on Vision.
PR Newswire; 1/15/2002; 700+ words
; SAN FRANCISCO -- Guru, Inc., the world's most powerful talent...executive hires. This expansion of the Guru management team will help the company fulfill...and placement of talent. Amy Rice joins Guru as Senior Director of Client Development...
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Guru Joins The GetConnected Commerce Network; Marketplace for Independent Professionals to Offer Comparison Shopping for Communications Services.
Business Wire; 3/5/2001; 700+ words
; ...sites, today announced the addition of Guru, the leading online marketplace connecting...Network(SM). GetConnected will empower Guru users with the best comparison shopping...leading comparison shopping functionality to Guru's suite of services will provide its...
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Business gurus: now a new and chastened breed
Newspaper article from: International Herald Tribune; 11/4/2003; ; 700+ words
; ...everyone that it was still there. Gurus, of course, serve a purpose...with uncertainty and risk, the guru class has had little choice...wrong. But one of the grandest gurus of all, Tom Peters, a co...to fall. ''If there is a guru industry which even though there...
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Hoodoo Gurus
Book article from: Contemporary Musicians
Hoodoo Gurus Rock group For the Record … Darlings...the Australian-based group the Hoodoo Gurus have delighted scores of fans with their...amusing musical observations of the Hoodoo Gurus, but their witty and clever tunes failed...
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Guru
Encyclopedia entry from: Encyclopedia of Occultism and Parapsychology
...America and Europe, the guru concept underwent a change...Indian religious life, the guru-chela (teacher-pupil...exercises. And although many gurus (for example, Satya...prayers, while other Hindu gurus like Swami Muktananda...concept of the family type guru, rather like a local...
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Maharaj Ji, Guru (1957-)
Encyclopedia entry from: Encyclopedia of Occultism and Parapsychology
Maharaj Ji, Guru (1957-) Teacher in the Sant Mat tradition...formerly known as the Divine Light Mission). Guru Maharaj Ji, a title rather than a name...prodigy, assumed control of the movement as Guru Maharaj Ji. On a visit to the United States...
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guru yoga
Book article from: A Dictionary of Buddhism
guru yoga (Skt.). A devotional meditative practice...see Tibet ) in which one's root teacher or guru is identified as the quintessence of all Buddhas...student then forms an identification with the guru by meditating on his own and the guru's...
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Quality Gurus
Encyclopedia entry from: Encyclopedia of Management
Quality Gurus PHILIP CROSBY (1926 – 2001...group of contributors known as the Quality Gurus. These are Dr. W. Edwards Deming, Dr...Dr. H. James Harrington. The Quality Gurus have all had a significant impact on the...
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