Lawrence, Mary Wells (1928–)

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Lawrence, Mary Wells (1928–)

American advertising executive. Born Mary Georgene Wells Berg, May 25, 1928, in Youngstown, Ohio; dau. of Waldemar Berg and Violet (Meltz) Berg; attended Carnegie Institute of Technology, 1949; m. Harding Lawrence, Nov 25, 1967; children: James, State, Deborah, Kathryn and Pamela Lawrence.

One of the few women in 1960s to break into the male-dominated corporate ranks, founded the legendary NY advertising agency Wells, Rich, Greene, Inc. (1966) and turned it into a multi-million-dollar enterprise; was the creative force behind such well-known commercial catch-phrases as "I can't believe I ate the whole thing," "Try it; you'll like it," "Plop, plop, fizz, fizz," and "Friends don't let friends drive drunk."

See also Women in World History.

Dictionary of Women Worldwide: 25,000 Women Through the Ages

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Lawrence, Mary Wells (1928–)

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