market research

Home > ... > Social Sciences and the Law > Economics, Business, and Labor > Economics: Terms and Concepts > ...

Essential reading Compare
side-by-side World Encyclopedia The Columbia Encyclopedia, Sixth Edition

market research

market research organized use of sample surveys, polls , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

Create a link to this page

Copy and paste this link tag into your Web page or blog:

<a href="http://www.encyclopedia.com/topic/.aspx#1E1-marketres" title="Facts and information about market research">market research</a>

Give this article a thumbs-up on StumbleUpon

Cite this article
Pick a style below, and copy the text for your bibliography.

MLA
Chicago
APA

"market research." The Columbia Encyclopedia, Sixth Edition. 2008. Encyclopedia.com. 16 Dec. 2009 <http://www.encyclopedia.com>.

"market research." The Columbia Encyclopedia, Sixth Edition. 2008. Encyclopedia.com. (December 16, 2009). http://www.encyclopedia.com/doc/1E1-marketres.html

"market research." The Columbia Encyclopedia, Sixth Edition. 2008. Retrieved December 16, 2009 from Encyclopedia.com: http://www.encyclopedia.com/doc/1E1-marketres.html

Learn more about citation styles

market research

World Encyclopedia | 2005 | Â© World Encyclopedia 2005, originally published by Oxford University Press 2005. (Hide copyright information) Copyright

market research Study of consumer preferences and demand, for the purpose of increasing the sales of commercial products. It involves the collection, recording and analysis of data derived from testing a product on a representative sample of likely consumers. Interviewing to ascertain popular preferences for products is another method.

Create a link to this page

Copy and paste this link tag into your Web page or blog:

<a href="http://www.encyclopedia.com/topic/.aspx#1O142-marketresearch" title="Facts and information about market research">market research</a>

Cite this article
Pick a style below, and copy the text for your bibliography.

MLA
Chicago
APA

"market research." World Encyclopedia. 2005. Encyclopedia.com. 16 Dec. 2009 <http://www.encyclopedia.com>.

"market research." World Encyclopedia. 2005. Encyclopedia.com. (December 16, 2009). http://www.encyclopedia.com/doc/1O142-marketresearch.html

"market research." World Encyclopedia. 2005. Retrieved December 16, 2009 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O142-marketresearch.html

Learn more about citation styles

Related entries from encyclopedias, dictionaries and thesauruses

Rate these entries|See all related entries

Free newspaper and magazine articles

	Research and Markets: Research Report on Chinese Basic Chemical Raw Material Industry 2009 Reveals That the Industry Has Began to Recover Slightly.(Industry overview)(Report) Business Wire; 12/11/2009
	Research and Markets: 2009 Deep Research Report on China's Wind Power Converter Industry - Now Available. Business Wire; 12/10/2009
	Research and Markets: The Fight For Capital: Turkey ISE-30 Research Into Investor Relations And Disclosure Best Practice - First Ever In-Depth Study. Business Wire; 12/11/2009

Facts and information from other sites

Related articles from newspapers, magazines, and more

	Research and Markets: Research Report on Chinese Basic Chemical Raw Material Industry 2009 Reveals That the Industry Has Began to Recover Slightly.(Industry overview)(Report) Business Wire; 12/11/2009; 700+ words ; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/323c5b/research_report_on) has announced the addition of the "Research Report on Chinese Basic Chemical Raw Material Industry, 2008-2009" report...
	Research and Markets: 2009 Deep Research Report on China's Wind Power Converter Industry - Now Available. Business Wire; 12/10/2009; 700+ words ; DUBLIN -- Research and Markets (http://www.researchandmarkets...addition of the "2009 Deep Research Report on China Wind Power...their offering. 2009 Deep Research Report on China Wind Power...professional and in-depth research report on the China Wind Power...focuses on China's domestic ...
	Research and Markets Adds Report: Tetrabromobisphenol-A (TBBA) (CAS 79-94-7) Market Research Report 2009 Newspaper article from: Manufacturing Close-Up; 11/30/2009; 355 words ; Research and Markets has announced the addition of the "Tetrabromobisphenol-A (TBBA) (CAS 79-94-7) Market Research Report 2009" report to its offerings. In a release, Research and Markets noted that report highlights include...
	Research results from University of Arizona update understanding of marketing research.(Report) Newspaper article from: Marketing Weekly News; 12/12/2009; 700+ words ; According to recent research from the United States...surprising result is that the stock market interprets proactive strategies...product recall, the stock market infers that the consequence...Life Sciences, Marketing Research This article was prepared by...
	Research from University of Iowa provides new data on marketing research. Newspaper article from: Marketing Weekly News; 12/12/2009; 700+ words ; ...terms of risk and return. Research has focused on linking marketing...asserts that investments in market-based assets, such as brands...COMPUSTAT, and the Center for Research in Security Prices over the...Life Sciences, Marketing Research This article was prepared by...
	Research conducted at N. Couldry and co-authors has provided new information about communication research. Newspaper article from: Life Science Weekly; 12/8/2009; 563 words ; ...automatic as both frame for research and fact of social life...report (see also Communication Research). "The paradigm is summed...struggle for competing forces: market-based fragmentation vs continued...United Kingdom, Communication Research, Life Sciences This article...
	Research and Markets: The Fight For Capital: Turkey ISE-30 Research Into Investor Relations And Disclosure Best Practice - First Ever In-Depth Study. Business Wire; 12/11/2009; 700+ words ; DUBLIN -- Research and Markets(http://www.researchandmarkets.com/research/130488/the_fight...Capital: Turkey ISE-30 Research into Investor Relations...their local and emerging market peers, and learn how they...
	Research and Markets: Research Report on the Top 100 Enterprises in Chinese Pharmaceutical Industry, 2009-2010.(Report) Business Wire; 12/10/2009; 700+ words ; ...DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/cb8753/research_report_on) has...the addition of the "Research Report on Top 100 Enterprises...over 20% YOY. The market concentration of Top...
	Research and Markets: Comprehensive Research Report on Chinese Waterway Transportation Industry, 2008-2009.(Industry overview)(Report) Business Wire; 12/11/2009; 700+ words ; ...DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/aca43a/research_report_on) has...the addition of the "Research Report on Chinese Waterway...container shipping market showed evident depression...
	Research and Markets: New Research Report on the Chinese Insurance Industry, 2008-2009.(Industry overview)(Report) Business Wire; 12/11/2009; 700+ words ; ...DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/20bdc9/research_report_on) has...the addition of the "Research Report on Chinese Insurance...decline of the capital market and the continuous...