market research

Home > ... > Social Sciences and the Law > Economics, Business, and Labor > Economics: Terms and Concepts > ...

Essential reading Compare
side-by-side World Encyclopedia The Columbia Encyclopedia, Sixth Edition

market research

market research organized use of sample surveys, polls , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

Create a link to this page

Copy and paste this link tag into your Web page or blog:

<a href="http://www.encyclopedia.com/topic/.aspx#1E1-marketres" title="Facts and information about market research">market research</a>

Give this article a thumbs-up on StumbleUpon

Cite this article
Pick a style below, and copy the text for your bibliography.

MLA
Chicago
APA

"market research." The Columbia Encyclopedia, Sixth Edition. 2008. Encyclopedia.com. 27 Nov. 2009 <http://www.encyclopedia.com>.

"market research." The Columbia Encyclopedia, Sixth Edition. 2008. Encyclopedia.com. (November 27, 2009). http://www.encyclopedia.com/doc/1E1-marketres.html

"market research." The Columbia Encyclopedia, Sixth Edition. 2008. Retrieved November 27, 2009 from Encyclopedia.com: http://www.encyclopedia.com/doc/1E1-marketres.html

Learn more about citation styles

market research

World Encyclopedia | 2005 | Â© World Encyclopedia 2005, originally published by Oxford University Press 2005. (Hide copyright information) Copyright

market research Study of consumer preferences and demand, for the purpose of increasing the sales of commercial products. It involves the collection, recording and analysis of data derived from testing a product on a representative sample of likely consumers. Interviewing to ascertain popular preferences for products is another method.

Create a link to this page

Copy and paste this link tag into your Web page or blog:

<a href="http://www.encyclopedia.com/topic/.aspx#1O142-marketresearch" title="Facts and information about market research">market research</a>

Cite this article
Pick a style below, and copy the text for your bibliography.

MLA
Chicago
APA

"market research." World Encyclopedia. 2005. Encyclopedia.com. 27 Nov. 2009 <http://www.encyclopedia.com>.

"market research." World Encyclopedia. 2005. Encyclopedia.com. (November 27, 2009). http://www.encyclopedia.com/doc/1O142-marketresearch.html

"market research." World Encyclopedia. 2005. Retrieved November 27, 2009 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O142-marketresearch.html

Learn more about citation styles

Related entries from encyclopedias, dictionaries and thesauruses

Rate these entries|See all related entries

Free newspaper and magazine articles

	Research and Markets: Electricals and Electronics Retailers' Sales Dominated the Global Consumer Electronics Market in 2008, Generating 63.7% of the Market's Overall Value. Business Wire; 11/16/2009
	Research and Markets: Unless a Stronger Emphasis is Placed on Research and Development Then Australia Will Lose Any Footing in the Chemical International Market Says 2009 Study. Business Wire; 11/13/2009
	Research and Markets: M2M Research Series - Europe 2009 Comprises of Four Titles Specifically on the European Wireless M2M Market. Business Wire; 11/16/2009

Facts and information from other sites

Related articles from newspapers, magazines, and more

	Research and Markets: Electricals and Electronics Retailers' Sales Dominated the Global Consumer Electronics Market in 2008, Generating 63.7% of the Market's Overall Value. Business Wire; 11/16/2009; 700+ words ; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/ea88c7/consumer...includes detailed data on market size and segmentation...chapters on 5 major markets (France, Germany...consumer electronics market grew by 4% in 2008...carrying out entry-level research ...
	Research and Markets: Unless a Stronger Emphasis is Placed on Research and Development Then Australia Will Lose Any Footing in the Chemical International Market Says 2009 Study. Business Wire; 11/13/2009; 700+ words ; DUBLIN -- Research and Markets(http://www.researchandmarkets.com/research/e9958a/analyzing_the...offering. The chemicals market consists of base, consumer...stronger emphasis is placed on research and development then Australia...
	Research and Markets Adds Report: Southeast Asia and Australia and New Zealand Machine Safety Market.(Report) Magazine article from: Health & Beauty Close-Up; 11/12/2009; 700+ words ; ...Zealand Machine Safety Market" to its offerings. In a release, Research and Markets noted that report highlights...This Frost & Sullivan research service titled Southeast...Zealand Machine Safety Market provides an insight on...
	Research and Markets Adds Report: High Potential Market for Ultrasound in Veterinary Practices in France. Magazine article from: Health & Beauty Close-Up; 11/12/2009; 542 words ; Research and Markets has announced the...High Potential Market for Ultrasound in...In a release, Research and Markets noted that report...comprehensive European market report assessing...attractive segments. The research does not only show...
	UK DVD market reaches maturity: format's advance begins to change video market dynamics.(Focus)(Industry overview) Newspaper article from: Screen Digest; 4/1/2007; 700+ words ; ...months The UK is the largest market in Europe and the third largest video market worldwide (behind the US...distributor revenues. The UK video market is also one of the most mature...DVD prices. Screen Digest research indicates that the primary...
	Research and Markets Adds: Global Milk & Dairy Products Market Report: 2009 Edition.(Industry overview)(Report) Magazine article from: Health & Beauty Close-Up; 11/17/2009; 700+ words ; Research and Markets has announced the...Dairy Products Market Report: 2009 Edition...In a release, Research and Markets noted that report...in the worldwide markets. Tariff and non...dairy products market in India, China...researchandmarkets.com/research/cad2be/global...
	Research and Markets: M2M Research Series - Europe 2009 Comprises of Four Titles Specifically on the European Wireless M2M Market. Business Wire; 11/16/2009; 467 words ; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/255e6c/m2m_research_serie) has announced the...Insight AB's new report "M2M Research Series - Europe 2009" to...the European wireless M2M market. This package comprise the...
	Research and Markets Offers Report: Executive Analysis of the Market for Solar Technology Applications in the European Automotive Industry.(Industry overview)(Report) Magazine article from: Health & Beauty Close-Up; 11/9/2009; 700+ words ; Research and Markets has announced the...Analysis of the Market for Solar Technology...In a release, Research and Markets noted that report...Frost & Sullivan research service titled Executive Analysis of the Market for Solar Technology...
	Research and Markets: The Digital Set Top Box Market: Global Demand Remains High and are on Track to Reach 191 Million in 2009. Business Wire; 11/16/2009; 683 words ; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/d221f3/the_digital...Digital Set Top Box Market: Global Demand Remains...Top Boxes - Size of Market Comparison (US$ in...Top Boxes - Emerging Markets in the Near-Term...Digital Set Top Box Research at ...
	Research and Markets: Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, 2009 to 2015. Business Wire; 11/16/2009; 700+ words ; DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/9624dc/web_content...the addition of WinterGreen Research, Inc.'s new report "Web Content Management Market Shares, Strategies, and Forecasts...