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Cliff, Jimmy

Jimmy Cliff

Singer, songwriter

Early Interest in Musical Career

Braved Local Music Scene

Gained International Exposure

Film Debut

Misunderstood Reggae Master

Critics Unkind in the 1970s

Selected discography

Sources

Credited, along with Bob Marley, with playing a vital role in the introduction of reggae music to the world at large, Jimmy Cliff has never gained the kind of messianic reputation that his peer did. Despite the fact that Cliffs name is virtually a household word among reggae fans in the United States and Great Britain, very few of those fans really know much of his music beyond some standard selections. In addition, his tremendous energy and industriousnesswhich have produced over eighteen albums in as many yearshave never produced consistent financial success.

Cliffs family descended from bands of fugitive Afro-Caribbean slaves called Maroons, who eventually gave their name to what is now the Maroon country in Jamaica. Certain parts of the West Indian islandlargely inaccessible because of mountains and thick rain forestsprovided a haven for escaped slaves as early as the seventeenth century. The area began to function as a base of operations for Afro-Caribbean rebellion; consequently, it has for hundreds of years stood as a source of conflict for the English colonizers and a source of pride and strength for a struggling Afro-Caribbean population. James Chambers, whom we now know as Jimmy Cliff, grew up in the Maroon country with the Maroon spirit.

Born in 1948 in the rural village of Somerton in St. James Parish, Cliff was the second son of laborer parents. (The older son, Victor, would eventually become his brothers manager.) Because the childrens mother left the family soon after Jimmys birth, he and Victor were raised by their father, who worked nominally as a tailor but also supplemented his income as a farm hand. Beyond sustenance, he provided his sons with musical influence: He was always singing. There wasnt TV, there wasnt radio. We played drums or guitarsthat was the entertainment, Cliff revealed in a Jet interview.

Early Interest in Musical Career

Cliff quit school in 1961 at the age of 13. He soon left Somerton for Kingston, the major urban center of Jamaica, to seek some kind of training that would provide him with a trade. He knew, however, even before setting foot in the city that he wanted to make a living in music. The draw of a thriving music industry in Kingston in the early 1960s, which primarily produced rhythm and blues and ska, gave many black youths at least the fantasy of an opportunity to break out of a cycle of hopeless poverty. Ska, the roots of what would become reggae later in the 1960s, grafted the American mainland sound of R & B onto the syncopated calypso sound developed by Jamaican blacks. As ska grew

For the Record

Born James Chambers in 1948 (changed name to Jimmy Cliff, c. 1961), in Somerton (one source says St. Catherine), Jamaica; father was a tailor and farm laborer, mother was a domestic laborer; children: Sayeed (with Sheila Carby).

Singer and songwriter, early 1960s. Worked on a vegetable truck, Kingston, Jamaica, c. 1961. Recorded first single, Daisy Got Me Crazy, and performed abroad as part of Jamaican government-sponsored tour, c. 1962. Worked as backup vocalist in London, c. 1963; performed in Europe, mid-1960s; released album Wonderful World, Beautiful People, 1969; toured Europe, 1984, and the U.S., 1990; formed production company Cliff Sounds and Films, c. 1990; has recorded for various record labels, including Island (beginning c. 1963), Warner Bros, (mid-1970s), and Columbia (late 1980s). Film credits include The Harder They Come, 1972, and Club Paradise, 1986.

Addresses: Record company Cliff Sounds and Films, Vision Records, 13385 West Dixie Hwy., North Miami, FL 33161.

into reggae, it would be adopted by a religion of black liberationparticular to Jamaicaembodied by the Rastafarians. Although Cliff never identified himself as a Rastafarian, most reggae musicians did, and the same musical roots offered him a ticket to success.

As an unskilled black youth plunged into the ghettos of a city where he knew no one, all Cliff had going for him was resourcefulness and staying power. Before he could even approach the citys music industry, he had to negotiate the dangers of the major slum of the city, Trench Town. Cliff displayed his usual bravado when he told Reggae Bloodlines author Stephen Davis about his experiences there as a teenager: It was violent there, but I wasnt afraid because the environment of Somerton was also tough and I was used to it. You had to know how to defend yourself and fear is a thing you couldnt live with. In West Kingston we had political violence and they teargas my house all the time.... Dem raid and dem teargas the whole place. Because Cliff had the spirit necessary to handle this setting, he could hold out long enough to make himself known to the Kingston record producers.

Braved Local Music Scene

The local music industry was a thriving but extremely exploitative business, providing many young musicians with some degree of work. Small record producers participated in a kind of cottage industry, hiring local youths to write and record songs; the singles, called acetates, were played in dance halls where, depending on the response of the audience, the most popular would be chosen for sale in record shops. According to this system, an aspiring young musician could record a large number of acetates for a producer without ever releasing a single; if he or she did finally have a single, it was still a gamble as to whether or not the song would catch on and the musician would be paid to do more recordings.

Only a fraction of the talented individuals who put their energy into a vital Jamaican music industry have ever managed to make a living at it, or a name that goes beyond the island. Cliff expressed to Davis how even the possibility of success motivated him: What was I supposed to do with my life? Work in a banana field? Cut cane? I came to Kingston to go to night school and learn a trade, but my intention was to sing. While he sought that break in the music industry, he supported himself by working on a vegetable truck; for the most part, he led a life of extreme povertyoften near to starvingtypical in the ghettos of Kingston.

Soon after arriving in Kingston, Cliffwho had reportedly changed his name because he wanted something that expressed his ambition to reach the heights began courting local record producers. He recorded his first single, Daisy Got Me Crazy, and his first Jamaican hit, Dearest Beverly, in 1962only a year after his arrival in the city. The last song, combined with Cliffs ingenuity, even established Leslie Kong, the man who produced the single, as an important reggae producer.

Kong and his brothers owned a record store in Kingston called Beverleys. Although the brothers at this point only sold records and had never produced one, young Cliff wrote Beverly for the Kong brothers and then went so far as to suggest that they should produce it. Cliff described the evening to Davis: I was alone and walking one night, and it was a night of frustrations. Go passed his record shop several times that night and I say, Beverley. Right away think of a song called Beverly and I walk in there to seduce him with my song that had the same name as his shop. Subliminal seduction, right?... So he liked the song and... said it was the best voice he had ever heard.... I was fourteen years old then. He didnt know anything about the business and so I gathered the musicians and two more singers, Monte Morris and Derrick Morgan, got them and bring them in and introduce them. We got a little hit out of Hurricane Hattie and that was the beginning of Leslie Kong, too. With Kong established as a producer, Cliff was able to record as much as he liked; he turned out a series of island hits, including Hurricane Hattie, My Lucky Day, Miss Jamaica, Fat Man, and Rudie in Court.

Gained International Exposure

At about this time, the Jamaican government put together a troupe of island musicians for a promotional tour to broaden the appeal of Jamaican culture and encourage tourism. Cliff went on the tour, planting the first seeds of his fame beyond the Caribbean in general and in the United States in particular. After the tour, in what seemed to be a major break for such a young new artist, Chris Blackwell, the president of Island Records, brought Cliff to London. In only two years, from 1961 to 1963, Cliff went from wandering the streets of Kingston to taking the first step in an international music career.

The move to London, however, first led Cliff into another period of poverty, struggle, and discrimination. He had to confront English racism: a government that tried to deport him and landlords who wouldnt rent to any nonwhite tenants. Furthermore, he ended up having to support his own musical interests with work as a backup vocalist for English pop groups. Since ska was only then becoming palatable to English and American music audiences, Cliff couldnt build a career on the Jamaican sounds that were most familiar to him.

Already inclined to musical and cultural eclecticism, Cliff handled these circumstances by branching out into other forms of music, either recording strict R & B and soul or blending these other sounds with early reggae. As Davis noted, Cliff was trying to shake off his musical patois and assume a more cosmopolitan soul style. Although his singles for Island at this time never had any notable success, he started to do well with a soul-based band that he had created in order to tour the European club circuit. In France and Scandinavia, he was especially well received; France has since remained one of his most loyal markets.

The next upturn in Cliffs career finally came in 1968, when the song Waterfall was accepted at a Brazilian music festival. Cliff was so taken by the culture in Brazil, which offers an incredible weave of diverse national and racial backgrounds, that he stayed for six months, working on the songs that would finally cement his international reputation. The album that he released in 1969, Wonderful World, Beautiful People, included the first release of Many Rivers to Cross, which has since become one of the songs most often associated with Cliffs name. The album also introduced Cliffs first two international hits, Vietnam and the title track. Although the British press, finding the album too commercial, gave it mediocre reviews, consumers loved it. Wonderful World, Beautiful People made Cliff money in markets ranging from the United Kingdom to South America. His next album, released in 1970, prompted precisely the opposite response: critics lauded Another Cycle, but Cliffs financial status waned due to slow record sales. To some degree, this vacillating condition would characterize the rest of Cliffs career, partly because his musical style would vary so much from one production to the next that critics and fans could not count on any single sound from him.

Film Debut

This trend, this limbo in which Cliffs career has generally suffered, was banished for a brief time in the early 1970s with the success of the low-budget cult film The Harder They Come. Director Perry Henzell, a white Jamaican filmmaker who earned his living filming commercials, had an idea for a film that would introduce audiences to the harsh realities of Jamaican life. After seeing Cliff on an album cover, he determined that this was the face that he wanted for Ivan, his lead character. Ivan, a black youth not unlike Cliff, tries to make it in the music industry in Kingston only to end up forced into a kind of Robin Hood-gangster existence by the oppressive island government. Henzell approached Cliff about the film in 1970, produced the film in 1971, and released both the film and the soundtrack in 1972.

The Harder They Come had a powerful cultural effect. It introduced Cliff to international audiences and cemented his reputation with small but loyal reggae audiences in the United States and Britain well into the future; it also introduced reggae to international audiences, initiating its importance as a musical force with British and American audiences in general. The songs that Cliff wrote and performed for the film, You Can Get It If You Really Want, Many Rivers to Cross, and Sitting Here in Limbo, have remained Cliffs best known pieces and have positions in the history of reggae as vital as any of Bob Marleys most memorialized songs.

Misunderstood Reggae Master

Although Cliffs financial reward for the movie never amounted to more than $10,000, it did establish his popularity to such a degree that he had a chance to launch a lucrative career in reggae music. He chose, however, to prioritize his social and spiritual values over his wallet and engaged in a firsthand study of Africa in order to discover his racial roots and study the Muslim religion. Although he continued to produce albums at a rate of almost one each year, they rarely satisfied the expectations of the most commercial markets in the United States and Britain. This move in many ways typifies Cliffs career. He pursued African culture as an affirmation of his racial roots, but many critics have interpreted his quest as a rejection of Afro-Caribbean culture. To some degree, this and similar choices have cost him financial success and injured his reputation among Jamaican cultural forces and reggae purists.

Davis summed up the conflict as it prevailed in the late 1970s: Jimmy Cliff is the most misunderstood of the reggae masters. He has been vilified for abandoning his roots and the Jamaican styles that nourished him. In Jamaica, Cliff is respected as an artist who opened doors for reggae that might otherwise have remained shut. Others contend that Cliff moved to England so long ago hes lost contact. Critics point to the smoothness of some of his albums, [which seems to represent a denunciation of] the fundamentally raw reggae sensibility. [In addition,] his religion gets him into trouble with the Rastafarians. In a weird incident late in 1975 Cliff was spit upon during a Wailers concert in Kingston by Rastas indignant at Cliffs ardent embrace of Islam.

Cliff has, however, established respect and success where he has most seemed to want it: in his own eyes and with untraditionalparticularly Third Worldmarkets. He told Lee Wohlfert-Wihlberg in People in 1982: I realize that the world is set up on publicity and propaganda, and the wise thing for my career was to use it. But if I hadnt gone to Africa, I probably would have gone crazy. I dont regret it. Furthermore, he discovered in 1974 that he had a large following in Africa. Wohlfert-Wihlberg noted that Cliffs biggest following is in Nigeria. Hes also popular in Brazil, Sweden, the Soviet Union and South Africa. So, although he hasnt ever seemed to discover the proper formula for British and American commercial success, his multinational-based career has been kept very much alive.

Critics Unkind in the 1970s

Greil Marcus, writing for Rolling Stone, called the 1978 effort Give Thankx, the most popular of Cliffs late seventies releases, the first satisfying album Jimmy Cliff has made since the soundtrack to The Harder They Come in 1972. Sadly, this comment dismisses the numerous albums Cliff produced between 1972 and 1978. Marcus characterized the work of those six years very harshly: Cliff, apparently confused by the stardom hed wanted so long, took a new contract with Warner Bros, and proceeded to make music so dull you couldnt even blame it on an attempt to compromise, to reach a broader audience, to sell out. In a 1984 review for High Fidelity, Steven X. Rea cast a condemning glance back through Cliffs career: The quality of his work has fluctuated dramatically. Most of his late 70s albums are ludicrously overproduced, zealously optimistic, rife with homilies and cornball sentiment.

By 1984, Cliff had returned to Jamaica, where he maintained homes in Montego Bay, Kingston, and Somerton. He continued with his eclecticism, mixing the ethics of Rastafarian life with his adoption of Muslim ideals, living between Jamaica and England, cultivating strong markets in South America, Africa, and continental Europe. His 1984 release The Power and the Glory, did better in the States than any album since The Harder They Come; it prompted some particularly optimistic statements from Rea, who claimed that it would bode well for the future of reggae, and the future of popular music, adding, Cliff appears to be widening his parameters toward a global pop context.

But even this album did not do well enough for Cliff to include any U.S. stops in his 1984 concert tour. The tour took him on 41 stops in Europe over the course of two months, during which he was embraced and encouraged by European audiences. One single from the album, Reggae Nights, went gold in France, anticipating the excitement that French audiences would display at his concerts.

After another run of albums in the late 1980s, mostly produced with Columbia records, Cliff came on tour again in the United States to promote his 1990 release Images. He received favorable reviews for his performances, particularly since he combined his style and reputation with the growing popularity of an important African musician, Fela Anikulapo Kuti. Expectations that this album might be a change for Cliff were based on a change in production; Cliff stopped trying to work under the auspices of large record companies and formed his own company, Cliff Sounds and Films, in order to control the production entirely. But Images, where it even received notice, prompted reactions as tepid as his previous albums. Gene Santoro, writing in Nation, raved about the Images concert, but dismissed the album itself as uneven.

Ultimately, the sense of unfulfilled critical promise that had hovered over Cliff in 1972 remained two decades later. Still, he is recognized as a leading voice in reggae music and a vital figure in the genres explosion on the international scene. Of his 1992 release, Breakout, Pulse! contributor Doug Wendt wrote, Cliff is obviously proud to leave the quest for the great American crossover album behind and concentrate on just making great music.

Selected discography

Hard Rock, Island, 1968.

Wonderful World, Beautiful People (includes Wonderful World, Beautiful People, Vietnam, and Many Rivers to Cross), A&M, 1969.

Another Cycle, 1970.

The Harder They Come (movie soundtrack; includes Sitting Here in Limbo, Many Rivers to Cross, and You Can Get It If You Really Want), Island, 1972.

Unlimited, Reprise, 1973.

Music Maker, Reprise, 1974.

The Best of Jimmy Cliff/Live in Concert, Reprise, 1976.

Give Thankx, Warner Brothers, 1978.

I Am the Living, MCA, 1981.

Give the People What They Want, MCA, 1981.

Special, Columbia, 1982.

The Power and the Glory (includes Reggae Nights), Columbia, 1984.

Cliff Hanger, Columbia, 1985.

Hanging Fire, Columbia, 1988.

Images, Cliff Sounds and Films, 1990.

Breakout, JRS, 1992.

Sources

Books

Davis, Stephen, Reggae Bloodlines: In Search of the Music and Culture of Jamaica, Anchor Press, 1979.

The Rolling Stone Encyclopedia of Rock & Roll, edited by Jon Pareles and Patricia Romanowski, Rolling Stone Press/Summit Books, 1983.

Periodicals

High Fidelity, February 1984.

Jet, November 10, 1986.

Nation, August 1320, 1990.

People, May 24, 1982; August 6, 1984.

Pulse!, August 1992.

Rolling Stone, December 14, 1978.

Ondine E. Le Blanc

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Cliff, Jimmy 1948–

Jimmy Cliff 1948

Reggae singer

At a Glance

Selected discography

Sources

Both a popularizer of reggae music outside of Jamaica and an unorthodox, iconoclastic figure within the tradition, Jimmy Cliff is a durable Jamaican star with an international following. Even if he never achieved the fame and influence of his contemporary, Bob Marley, he blazed the way for Marley and other performers to spread their messages around the world. Cliff is perhaps best known for the 1972 film The Harder They Come, which explored reggae music and Jamaican life.

Jimmy Cliff was born James Chambers in Somerton, Jamaica, near Montego Bay, on April 1, 1948. A descendant of Maroons, escaped Jamaican slaves who hid out in a sparsely populated mountainous area, he was raised by his father, a tailor and farmworker. When he was 13 he quit school and headed for the Jamaican capital of Kingston. I didnt know what I was supposed to do and I had no future at all, said in Reggae Bloodlines.What was I supposed to do with my life? Work in a banana field? Cut cane? I came to Kingston to go to night school and learn a trade, but my intention was to sing because I was always singing good in school. Around this time, Chambers changed his name to Cliff to symbolize the heights of his aspirations.

It didnt take Cliff long to make an impression on Jamaicas music industry. Less than a year after arriving in Kingston he recorded his first single, Daisy Got Me Crazy, and a subsequent record, Hurricane Hattie, reached the Number One chart position in Jamaica. These recordings were in the ska style, the predecessor of Jamaican reggae. After several more hits, the teenaged Cliff performed in the U.S. in 1964, and met Chris Blackwell at the New York Worlds Fair that year.

Blackwell, whose Island record label would eventually serve as the vehicle for the international dispersal of reggae, suggested that Cliff move to London, where the presence of both an atmosphere of musical innovation and a large West Indian population were stimulating new developments in Jamaican music.

Cliff encountered racist discrimination in London and struggled for several years, but he found the musical atmosphere congenial. Recording with English rock groups as a background vocalist, he began to build a career of his own. A new layer in his musical experiences came when he represented Jamaica in a song contest in Brazil with a composition called Waterfall; to this day Cliff remains popular in South America. Back in Jamaica, Cliff composed a great deal of new

At a Glance

Born James Chambers on April 1, 1948, in Somer-ton, Jamaica; changed name to Jimmy Cliff, ca. 1962; children; Sayeed. Religion: Muslim

Career: Reggae singer. Moved to Kingston, Jamaica, 1962; recorded Daisy Got Me Crazy/ 1962; performed in U.S. on Jamaican government-sponsored tour, 1964; signed to Island label and worked in London, England, late 1960s; recorded breakthrough album, Wonderful World, Beautiful People, 1969; starred in film The Harder They Come and performed on hit soundtrack recording, 1972; albums for major labels Island, MCI, EMI, and CBS, 1970s and early 1980s; U.S. tours in 1990 and 2000

Addresses: Record label Island Jamaica, 825 Eighth Ave., 24th floor, New York, NY 10019; Management DAS Communications, 83 Riverside Dr., New York, NY 10024.

material, including a protest song, Vietnam, that drew praise from U.S. folk-rock singer Bob Dylan. His 1969 LP Wonderful World, Beautiful People was a commercial breakthrough. Criticized by some in the hardcore reggae community for its slickness, the album nevertheless included his composition Many Rivers to Cross, a reggae classic in the estimation of nearly all the musics observers.

The following year, Cliff was offered the lead role in a low-budget film conceived by Jamaican writer and director Perry Henzell. The film, The Harder They Come, told the story of a young Jamaican man who aspires to a musical career but ends up enmeshed in a web of organized crime that hovers somewhere between the governmental and gangster realms. Cliff, instantly recognizable in a T-shirt bearing a five-pointed star, exuded charisma in the role of the gun-slinging gangster, and the film became an international underground hit. The soundtrack, which contained several of Cliffs best recordings (including the title track), remains one of the best-selling reggae albums of all time.

By the middle 1970s, then, Cliff was one of the most recognizable reggae artists in the world. Several factors then conspired to dampen his popularity somewhat, both in Jamaica and in the key North American and British markets. Cliff, however, was guilty of nothing worse than following his own inner creative and spiritual dictates, and emerged as a perennially popular figure with a strong following in many parts of the world.

First there was his conversion from Rastafarianism, Jamaicas indigenous form of Christianity, to Islam in 1973. Reggae had an almost symbiotic relationship with Rastafarianism as the genre took shape in the 1960s and 1970s, and many music fans in reggaes Jamaican homeland saw Cliffs conversion as a rejection of Jamaican national and spiritual values. In one notorious incident, Cliff was spat upon by Rastafarian adherents during a 1975 concert in Kingston.

In Africa, however, where Islam is a major force in many countries, Cliffs spiritual quest did not cost him adherents but, rather, gained him new ones. Among Africans he remains probably the most recognizable reggae figure. Cliff himself saw his embrace of Islam as part of a larger attempt to reconnect with his own African roots and those of blacks in the Western hemisphere in general. I was looking for the cause of the inferiority planted in the so-called black people, he said in Reggae Bloodlines. But I couldnt find it until I came upon Islam. Even Rastafarianism, Cliff has contended, was motivated by the same quest. We [Jamaicans] started looking deeper for our roots, he told Interview magazine. Finding those roots meant searching for the connection to Africa. Thats how Rastafari was born.

In the late 1970s, though, Rastafarianism, with its pacifist message and its sometimes sanctioned use of marijuana, held great appeal for youthful music listeners on both sides of the Atlantic. The artist who put together the powerful trinity of music, spirituality, and idealistic politics was not Cliff but Bob Marley, who shared space on the Island label roster with Cliff. The label promoted both singers heavily, but it was Marley who seized the publics imagination, while Cliffs heavily produced albums seemed over-polished by comparison. Cliff eventually left the label. He recorded for EMI, Columbia, and a succession of his own enterprises, but never recaptured the popularity he had achieved following the release of The Harder They Come.

Cliff made various attempts to re-establish a foothold in the U.S. market in the 1980s and 1990s, collaborating with the successful R&B group Kool & the Gang on two albums (one of which, Cliff Hanger, won a Grammy for Best Reggae Recording in 1985), and appearing in several films, including Club Paradise (1986) and Marked for Death (1990). He failed to reach upper chart levels, but a string of personal appearances kept his name before the public, and over the years his status as an elder and builder of reggae grew more and more secure. Cliff toured the U.S. in 2000, appearing at such major outdoor venues as the New Orleans Jazz and Heritage Festival and Atlantas Music Midtown Festival.

Selected discography

Hard Road, Island, 1967.

Give Thanx, Island, 1969.

Wonderful World, Beautiful People, A&M, 1969.

The Harder They Come, Mango, 1972.

Struggling Man, Mango, 1973.

Brave Warrior, EMI, 1975.

Follow My Mind, Reprise, 1976.

Oh Jamaica, EMI, 1979.

I Am the Living, MCA, 1980.

Give the People What They Want, MCA, 1981.

Special, CBS, 1982.

Power & the Glory, CBS, 1983.

Sense of Direction, Sire, 1985.

Cliff Hanger, CBS, 1985.

Hanging Fire, CBS, 1987.

Breakout, JRS, 1992.

100% Pure Reggae, Milan, 1997.

Higher & Higher, Island, 1998.

Shout for Freedom, Milan, 1999.

Ultimate Collection, Uptown/Universal, 1999.

Live and in the Studio, Jamaican Vibes, 2000.

Sources

Books

Contemporary Musicians, volume 8, Gale, 1993.

Chang, Kevin OBrien, and Wayne Chen, Reggae Routes: The Story of Jamaican Music, Temple University Press, 1998.

Davis, Stephen, Reggae Bloodlines, Anchor Press, 1992.

Larkin, Colin, ed., The Encyclopedia of Popular Music, Muze UK, 1998.

Romanowski, Patricia, and Holly George-Warren, eds., The New Rolling Stone Encyclopedia of Rock and Roll, Fireside, 1995.

Periodicals

Interview, June 1996, p. 106.

Other

Additional information was obtained online at http://allmusic.com

James M. Manheim

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