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Chanel, Gabrielle "Coco"

CHANEL, Gabrielle "Coco"

French fashion designer

Born: Saumur, France, 19 August 1883. Education: At convent orphanage, Aubazine, 1895-1900; convent school, Moulins, 1900-02. Career: Clerk, Au Sans Pareil hosiery shop, Moulins, 1902-04; café-concert singer, using nickname "Coco," in Moulins and Vichy, 1905-08; lived with Etienne Balsan, Château de Royalieu and in Paris, 1908-09; stage costume designer, 1912-37, established millinery and women's fashion house with sponsorship of Arthur "Boy" Cappel, in Paris, 1913, later on rue Cambon, Paris, 1928; established fashion shops in Deauville, 1913, Biarritz, 1916; fragrance, No. 5, marketed from 1921; film costume designer, 1931-62; headquarters closed during World War II; exiled to Lausanne for affair with Nazi officer, 1945-53; rue Cambon headquarters reopened and first post-war showing, 1954; Broadway musical Coco, starring Katherine Hepburn debuted on Broadway, 1969; company continued after Chanel's death, 1971; ready-to-wear introduced, 1977; Karl Lagerfeld brought in as designer for couture, 1983; Lagerfeld took over ready-to-wear, 1984; gun manufacturer Holland & Holland acquired, 1996; French beachwear company Eres pruchased, 1997; one licensing agreement with Luxxotica for eyewear. Other fragrances include No. 22, 1921, Cuir de Russie, 1924, No. 19, 1970, and from the House of Chanel, Cristalle, 1974, Coco, 1984, Egoïste for men, 1990, Allure, 1996, and Allure Homme, 1998; launch of Precision skincare line, 1999; introduced line of his-and-hers watches, 2000. Exhibitions: Les Grands Couturiers Parisiens 1910-1939, Musée du Costume, Paris, 1965; Fashion: An Anthology, Victoria & Albert Museum, London, 1971; The Tens, Twenties & Thirties, Metropolitan Museum of Art, New York, 1977; Folies de dentelles: Balenciaga, Cardin, Chanel, DiorExposition du 24 juin au octobre 2000, Musée des Beaux-Arts et de la dentelle, 2000. Awards: Neiman Marcus award, Dallas, 1957; Sunday Times International Fashion award, London, 1963. Died: 10 January 1971, in Paris. Company Address: 29-31 rue Cambon, 75001 Paris, France. Company Website:




Crawford, M.D.C., The Ways of Fashion, New York, 1948.

Baillen, Claude, Chanel solitaire, Paris, 1971, and London, 1973.

Haedrich, Michael, Coco Chanel secréte, Paris, 1971; published asCoco Chanel: Her Life, Her Secrets, Boston, 1972.

Galante, Pierre, Les années Chanel, Paris, 1972; published as Made-moiselle Chanel, Chicago, 1973.

Charles-Roux, Edmonde, L'irréguliére, ou mon itinéraire Chanel, Paris, 1974; published as Chanel, Her Life, Her World, New York, 1975, London, 1976.

Morand, Paul, L'allure de Chanel, Paris, 1976, 1996.

Charles-Roux, Edmonde, Chanel and Her World, Paris, 1979, London, 1981.

Delay, Claude, Chanel solitaire, Paris, 1983.

The Polytechnic, Coco Chanel, Brighton, 1984.

Milbank, Caroline Rennolds, Couture: The Great Designers, NewYork, 1985.

Haedrich, Marcel, Coco Chanel, Paris, 1987.

Leymarie, Jean, Chanel, New York, 1987.

Charles-Roux, Edmonde, Chanel, London, 1989.

Kennett, Frances, Coco: The Life and Loves of Gabrielle Chanel, London, 1989.

Grumbach, Lilian, Chanel m'a dit, Paris, 1990.

Madsen, Axel, Chanel: A Woman of Her Own, New York, 1990.

Guillen, Pierre-Yves, and Jacqueline Claude, The Golden Thimble: French Haute Couture, Paris, 1990.

Steele, Valerie, Women of Fashion: Twentieth-Century Designers, New York, 1991.

Mackrell, Alice, Coco Chanel, New York, 1992.

Ash, Juliet, and Elizabeth Wilson, eds., Chic Thrills: A Fashion Reader, Berkeley, California, 1993.

Lagerfeld, Karl, Chanel, Paris, 1995.

Baudot, François, Chanel, New York, 1996.

Musée des Beaux-Arts et de la dentelle, Folies de dentelles: Balenciaga, Cardin, Chanel, Dior, [exhibition catalogue], Alençon, 2000.


"Gabrielle Chanel," [obituary] in the Times (London), 12 January 1971.

"Chanel No. 1," in Time, 25 January 1971.

Shaeffer, Claire, "The Comfortable Side of Couture," in Threads (Newtown, Connecticut), June/July 1989.

Kazanjian, Dodie, "Chanel Suit," in Vogue, August 1990.

Fedii, Daniela, "Coco la ribelle," in Elle (Milan), November 1990.

Steele, Valerie, "Chanel in Context," in Juliet Ash and Elizabeth Wilson, eds., Chic Thrills, A Fashion Reader, Berkeley, California 1993.

Collins, Amy Fine, "Haute Coco," in Vanity Fair (New York), June 1994.

Menkes, Suzy, "Strong Chanel Holds Up Couture's Falling Walls," in the International Herald Tribune, 21 March 1995.

Spindler, Amy M., "Lagerfeld Tones Down the Look at Chanel," in the New York Times, 21 March 1995.

"Chanel: The Naughty Professor," in Women's Wear Daily, 21 March 1995.

Sakamaki, Sachiko, "Chanel Surfing in Tokyo; Japan is Nuts About the French Brand Name," in the Far Eastern Economic Review, 11 January 1996.

Menkes, Suzy, "Magnificent Chanel Defines the Season," in theInternational Herald Tribune, 4 March 2000.

, "Class and Classics at Chanel," in the International Herald Tribune, 24 January 2001.

, "Chanel Goes to the Head of the Class," in the International Herald Tribune, 11 July 2001.


A woman of ambition and determination, Gabrielle Chanel, nicknamed "Coco," rose from humble beginnings and an unhappy childhood to become one of the 20th century's most prominent couturiers, prevailing for nearly half a century. In contrast to the opulent elegance of the belle époque, Chanel's designs were based on simplicity and elegance. She introduced relaxed dressing, expressing the aspirations of the day's woman, replacing impractical clothing with functional styling.

Chanel's early years tended to be vague in detail, being full of inaccuracies and contradictions, due to her deliberate concealment of her deprived childhood. It is generally accepted that Chanel gained some dressmaking and millinery experience prior to working in a hat shop in Deauville, France. Using her skills as a milliner she opened shops in Paris, Deauville, and Biarritz with the financial assistance of a backer. Chanel was an astute businesswoman and skillful publicist, quickly expanding her work to include skirts, jerseys in stockinette jersey, and accessories.

Recognized as the designer of the 1920s, Chanel initiated an era of casual dressing, appropriate to the occasion, for relaxed outdoor clothing created to be worn in comfort and without constricting corsets, liberating women with loosely fitting garments. Her style was of uncluttered simplicity, incorporating practical details.

In 1916 Chanel introduced jersey, a soft elasticated knit previously only used for undergarments, as the new fashion fabric. Wool jersey produced softer, lighter clothing with uncluttered fluid lines. She made simple jersey dresses in navy and grey, cut to flatter the figure rather than to emphasize and distort the natural body shape. The demand for her new nonconformist designs by the wealthy was so great and the use of jersey so successful Chanel extended her range, creating her own jersey fabric designs, which were manufactured by Rodier.

Highly original in her concept of design, Chanel ceaselessly borrowed ideas from the male wardrobe, combining masculine tailoring with women's clothing. Her suits were precise but remain untailored, with flowing lines, retaining considerable individuality and simple elegance. Riding breeches, wide-legged trousers, blazers, and sweaters were all taken and adapted. A major force in introducing and establishing common sense and understated simplicity into womenswear, Chanel's coordination of the cardigan, worn with a classic straight skirt, became a standard combination of wearable separates.

Chanel produced her cardigans in tweed and jersey fabrics, initiating the perennially popular "Chanel suit," which usually consisted of two or three pieces: a cardigan-style jacket, weighted with her trademark gilt chain stitched around the inside hem, a simple easy-to-wear skirt, worn with a blouse (with blouse fabric coordinated with the jacket lining). Her work offered comfort and streamlined simplicity, creating clothes for the modern woman, whom she epitomized herself. The key to her design philosophy was construction, producing traditional classics outliving each season's new fashion trends and apparel. While other designers presented new looks for each new season, Chanel adapted the refined detailing and style lines.

Her colors were predominantly grey, navy, and beige, incorporating highlights of a richer and broader palette. Chanel introduced the ever popular "little black dress,"created for daywear, eveningwear, and cocktail dressing which became a firm fixture in the fashion world during her tenure, and is still popular today.

Attentive to detail, adding to day and eveningwear, Chanel established a reputation for extensive uses of costume jewelery, with innovative combinations of real and imitation gems, crystal clusters, strings of pearls, and ornate jewelled cuff links, adding brilliant contrast to the stark simplicity of her designs. The successful development of Chanel No. 5 perfume in 1922 assisted in the financing of her couture empire during difficult years. An interesting aspect of Chanel's career was the reopening of her couture house, which was closed during World War II. After 15 years in exile for having an affair with Nazi officer Hans Gunther von Dincklage, Chanel relaunched her work in 1954 at the age of 71, reintroducing the Chanel suit, which formed the basis for many of her collections and become a hallmark. The look adopted shorter skirts and braid trimmed cardigan jackets.

Despite her work and individual style, Chanel craved personal and financial independence, and was ruthless in her search for success. She was unique in revolutionizing the fashion industry with dress reform and in promoting the emancipation of women. Her influence touched many American and European designers, who have continued to reinforce her concept of uncomplicated classics. Once such designer is Karl Lagerfeld who took over designing the Chanel couture line in 1983 and its ready-to-wear collections the following year. He is widely credited with bringing Chanel back to the forefront of fashion, by taking original Chanel designs and tweaking them to appeal to younger customers.

Throughout the 1990s and into the 2000s Lagerfeld kept the Chanel name alive and well. His collections receive high praise, season after season, and he is among the last of the great old-school designers. As Suzy Menkes of the International Herald Tribune so aptly put it in March 2000, "Lagerfeld will soon be the last of the fashion Mohicans, the tribe that came center stage in ready-to-wear in the 1960s but were schooled in the old couture ways of rigorous cut, perfect execution, invention in detail. Who in the next generation can ever fill his seven-league boots?" Who indeed?

Carol MaryBrown;

updated by SydonieBénet

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Chanel, Gabrielle "Coco"


Probably the most important fashion designer of the twentieth century, Gabrielle "Coco" Chanel (18831971) created the basic look of the modern woman. That look, like one of Chanel's classic suits, has remained original and vibrant from the 1920s, when it first appeared on French fashion runways, into the twenty-first century. Chanel's success as a timeless designer comes from her very practical approach to women's fashions. Real elegance, according to Chanel, came from feeling comfortable and free in one's clothes. The point of fashion, she insisted, was to allow the real woman to show through, not to cover her up with frills and fluff.

Gabrielle Chanel was born in poverty to unmarried parents in the small French town of Saumur. Her father was never a part of her life, and her mother died when Gabrielle was twelve, leaving her to spend the rest of her youth in an orphanage. The nuns there taught the young girl only one skill: sewing. Gabrielle was energetic, spirited, and determined to leave the orphanage and her deprived childhood behind her. As a young woman she earned the nickname "Coco" from the word cocotte, a French word for a woman with loose morals.

Chanel used her sewing skills and a fine eye for design to create hats that were simple and stylish, unlike the elaborate, plumed (ornamental) hats French women were wearing. Soon she opened a hat shop in Paris, France, and began to design clothes as well. In 1909 she created the House of Chanel, her own fashion house. Chanel's designs came from watching people relax at the seaside and in the country. Deciding that women needed comfort and freedom of movement just as much as men did, she eliminated the confining corset, a restrictive under-garment, and invented the concept of "sports clothes," clothes that could be worn at a variety of informal occasions. She used fabrics formerly considered low-class and too practical to be fashionable, like jersey knits and wools to create beautiful, expensive dresses and suits.

Some of Chanel's most enduring contributions to women's fashions were the simple knit suit and the "little black dress," a simple black cocktail dress that is still often considered a basic of any woman's wardrobe. In 1926 she shocked some and thrilled others by adding trousers for women to her clothing line. During the mid-1920s she also joined with famed perfumer Ernest Beaux to create the scent that would become her signature, Chanel No. 5.

The worldwide economic depression of the 1930s dealt a blow to the House of Chanel, and during the occupation of France by the Germans during World War II (193945), Chanel closed her design business. She reopened in 1954, reintroducing many of her classic designs, such as a navy blue suit in wool jersey. Her European customers did not appreciate Chanel's return to simplicity after the war, when other designers were using frills and other ornaments to emphasize femininity. However, American women continued to love the practical and stylish new fashions. Chanel suits and copies of Chanel suits were very popular with American women, including influential first lady Jacqueline Kennedy Onassis (19291994), during the early 1960s, causing many Europeans to rethink their criticisms.

Coco Chanel continued to work and design until her death at age eighty-eight. The House of Chanel continues to operate in the twenty-first century, carrying on its founder's tradition of breezy elegance and practical style.

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Coco Chanel

Coco Chanel

Gabrielle "Coco" Chanel (1883-1971) was noted for her free-flowing, loose-fitting designs for women's clothing, first introduced in 1919, and again in 1954.

In 1919 French designer Gabrielle "Coco" Chanel released women from the tight corsets of the era and introduced them to comfortable jersey clothing. In 1954, after fifteen years of retirement and just six months before her seventy-first birthday, she made a comeback and freed women once again from highly structured, constricting designs—this time the clothing of the "New Look." Critics were lukewarm, but women, particularly American women, loved her casual, softly shaped clothes and snapped them up. These designs ushered in a new relaxation in fashion that continues today.

Early Years

Little is known of Chanel's early years except that she was orphaned as a young child. She started in fashion in 1910, making hats in Paris. Chanel opened her first dress shop in Paris in 1914 and closed it in 1939 at the onset of World War II. But in the period between the world wars she revolutionized women's fashion with her straight, simple, uncorseted, and, above all, comfortable "Chanel Look." She also popularized short hair for women in the 1920s and introduced shorter skirts. She created her famous Chanel No. 5 perfume in 1922.

Later Years

In 1954 Chanel said her competitive spirit was aroused because Parisian high fashion had been taken over by men. "There are too many men in this business," she told a magazine interviewer in May 1954, "and they don't know how to make clothes for women. All this fantastic pinching and puffing. How can a woman wear a dress that's cut so she can't lift up her arm to pick up a telephone?" She had a knack for knowing what women wanted, and women responded enthusiastically. In the 1950s her famous Chanel suit—a collarless, braid-trimmed cardigan jacket and slim, graceful skirt—was an enormous hit. She also popularized pea jackets and bell-bottom trousers plus magnificent jewelry worn with sportswear.

In 1969 Coco Chanel's life was the basis for Coco, a Broadway musical starring Katharine Hepburn. Chanel died in 1971, working to the end on a new collection. □

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Chanel, Coco

Coco Chanel (Gabrielle Bonheur Chanel) (shənĕl´), 1883–1971, French fashion designer b. Saumur. She established a millinery shop in Deauville in 1909, founded her first house of couture there in 1913, and opened in Paris in 1914. An enormously influential designer from the mid-1920s on, she was noted for her simple, elegant modern styles: jersey dresses, especially the "little black dress," and suits; perfumes, notably Chanel No. 5, created in 1922; black or gray pullovers with white piqué collars and cuffs; boxy, braid-trimmed suits; trousers for women; and clothing generally designed for comfort. Among the most imitated of all designers she had a major resurgence of popularity beginning in 1954, when she reopened the business she had closed (1930) at the beginning of World War II. Her fashion empire ranged from Chanel suits and quilted handbags with chains to costume jewelry and a textile house.

See P. Galante, Mademoiselle Chanel (tr. 1973); C. Baillén, Chanel Solitaire (tr. 1974), E. Charles-Roux, Chanel and Her World (tr. 1981, rev. ed. 2005); A. Madsen, A Woman of Her Own (1990); J. Wallach, Chanel (1998); H. Koda et al., Chanel (2005); J. Picardie, Coco Chanel: The Legend and the Life (2010); H. Vaughan, Sleeping with the Enemy: Coco Chanel's Secret War (2011); J. Gautier, Chanel: The Vocabulary of Style (2011); R. K. Garelick, Mademoiselle (2014).

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Chanel, ‘Coco’

Chanel, ‘Coco’ ( Gabrielle) (1883–1971) French fashion designer. She revolutionized women's fashion, borrowing many elements of her designs from men's clothing. She is associated with the Chanel suit, jersey dresses, bell-bottom trousers, trench coats, and Chanel No. 5 perfume.

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