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marketing
The Oxford Pocket Dictionary of Current English
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2009
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© The Oxford Pocket Dictionary of Current English 2009, originally published by Oxford University Press 2009. (Hide copyright information)
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mar·ket·ing
/ ˈmärkiting/
•
n.
the action or business of promoting and selling products or services, including market research and advertising.
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Marketing strategies for Central and Eastern Europe, Ashgate
Magazine article from: Journal for East European Management Studies; 7/1/2004; ; 700+ words
; ...Springer, R. (eds.) (2001): Marketing strategies for Central and Eastern Europe...shown towards researching the status of marketing practice in companies. The first studies...1983): Have CEO's addopted the marketing concept? In: Varadarajan P.: The...
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"Marketing marketing" within your bank.
Magazine article from: Bank Marketing; 8/1/1994; ; 700+ words
; THE VAST MAJORITY OF MARKETING FOCUSES ON BANK CUSTOMERS OUTSIDE THE BANK. YET, GAINING...BANK "CUSTOMERS" HAS AN ENORMOUS EFFECT ON THE SUCCESS OF MARKETING OFFICERS AND MARKETING PROGRAMS. RECORD-BREAKING PROFITABILITY One fundamental...
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Promotion Marketing Association Responds to Industry Demand: Expands Mission to Assume Integrated Marketing Positioning; Will Provide Resources in Eighteen Marketing Disciplines
Newspaper article from: U.S. Newswire; 11/19/2007; 700+ words
; ...chayes@schwartz.com Integrated Marketing Authority, Bonnie Carlson, Appointed...PRNewswire-USNewswire/ -- The Promotion Marketing Association (PMA) today unveiled its...expanding its mission to assume integrated marketing. Following a two-year strategic planning...
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Marketing Pros Bring Big Business Marketing to Small Businesses.
PR Newswire; 10/2/2007; 700+ words
; Robinett & Company Launches Marketing Services and Training in Phoenix PHOENIX...consulting and directing branding and marketing programs for large corporations over...Phoenix grow by utilizing big business marketing strategies. Robinett & Company...
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Direct marketing buyers guide.
Magazine article from: Marketing Week; 9/18/2003; 700+ words
; ...PROVIDED FIELD CONSUMER BUSINESS TELE- COMPANY MARKETING LISTS LISTS MARKETING 1STOP DATA LTD--020 * 8947 1011 AAA MAXIMUM...ANSWERCALL DIRECT * LTD--028 38362908 ARDEN DIRECT * MARKETING--01455 852242 ASPECT MARKETING * SERVICES...
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 "Albany Times Union (Albany, NY)")
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MARKETING KEY IS IN JUST DOING IT.(Business)
Newspaper article from: Albany Times Union (Albany, NY); 4/25/2006; 700+ words
; ...Abrams Whenever I give a speech about marketing, listeners want to know if I have a...dramatically increase sales. They want a marketing magic bullet that will transform their...I do know the one key to moneymaking marketing for smaller companies. Here it is...
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VisionEdge Marketing Guides Three New Customers to Greater Revenue Potential.
Business Wire; 11/5/2003; 700+ words
; ...Rocksteady, Spinal Concepts, and Acoustic Systems select VisionEdge Marketing for qualitative market research, professional marketing training and positioning strategy VisionEdge Marketing, Inc., a metrics-based strategic and product marketing...
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Aquent Marketing Staffing Opens New Office in Canada
Newspaper article from: CCNMatthews Newswire; 2/14/2006; 700+ words
; CHICAGO--(CCNMatthews - Feb 14, 2006) - Interim Marketing Takes Hold in Corporate Marketing Departments Aquent Marketing Staffing, the world's largest staffing firm specializing in the placement of marketing...
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Marketing to Go
Magazine article from: Pharmaceutical Executive; 3/1/2005; ; 700+ words
; Thinking of outsourcing your marketing? Here's how it's done. Several...the time did: It thought about marketing before it launched its product...in-house expertise to develop a marketing strategy-much less implement one...
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Carlson Marketing Group and SoftCoin Join Forces to Advance Interactive Relationship Marketing.
Business Wire; 7/24/2003; 700+ words
; ...MINNEAPOLIS & SAN FRANCISCO--(BUSINESS WIRE)--July 24, 2003 Carlson Marketing Group, a leader in Relationship Marketing, has formed a joint marketing and technology agreement with SoftCoin(R), Inc., a leading provider of advanced...
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Marketing Communications Firm: Cornelius Marketing
Book article from: Business Plans Handbook
Marketing Communications Firm BUSINESS PLAN CORNELIUS MARKETING 1207 Rosemont St. Madison Heights, MI 48071 April 1, 1996 This marketing communication firm's business plan draws heavily on the business owner's thirty years of marketplace...
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Marketing: Historical Perspectives
Encyclopedia entry from: Encyclopedia of Business and Finance, 2nd ed.
MARKETING: HISTORICAL PERSPECTIVES Marketing is one of the major functional areas of a business firm. In this introduction to marketing, this article will describe and define the concept. Then...
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Marketing Plan, Creating A
Encyclopedia entry from: Gale Encyclopedia of E-Commerce
MARKETING PLAN, CREATING A A marketing plan is a key component of a business plan, a document written...individuals interested in launching a new business. Creating a marketing plan allows new business owners to understand their customer...
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Marketing Communication
Encyclopedia entry from: Encyclopedia of Management
Marketing Communication As the term suggests, marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (product, place, price, and promotion), the primary...
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Marketing Research
Encyclopedia entry from: Encyclopedia of Management
Marketing Research Marketing research is the function that links the consumer, customer, and...through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate...
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