Aulus Vitellius
Aulus Vitellius , AD 15-AD 69, Roman emperor (AD 69). He was made commander of the legions on the lower Rhine by Galba in AD 68. On Galba's death he was proclaimed emperor at Colonia Agrippina (now Cologne). The generals who favored him defeated his rival, Otho , in Italy, and Vitellius was briefly the emperor. He distinguished himself by extravagance, debauchery, and general incompetence. When his rival in the East, Vespasian , moved into Italy, Vitellius quickly lost his supporters. His troops were defeated at Cremona, and Vitellius fought with Vespasian's brother, Flavius Sabinus, in Rome. When Vespasian's troops entered Rome, Vitellius was captured while in hiding and murdered.
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How to create an effective ad.
Magazine article from: Shooting Industry; 5/1/1996; ; 674 words
; ...overwhelming. Creating a good, attention getting ad to improve your gun shop's business doesn...marketplace can make placing even a small ad a profitable investment. The yellow pages...lackluster response, try looking at your ad from the consumer's point of view. Questions...
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What closes a sale? It's more than an ad!(The Grayson Report)
Magazine article from: Household & Personal Products Industry; 7/1/2007; ; 700+ words
; ...pretty basic requirement for an effective ad--Permission to Believe. Permission to Believe...involves support for the claims/benefits in the ad--those which are necessary for the consumer...segments, they can't all be included in an ad. However, the more powerful the ultimate...
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Looks good on paper: your business deserves an Ad that's just begging for attention. (Marketing: A+ ADS).
Magazine article from: Entrepreneur; 5/1/2002; ; 374 words
; ...hopes to touch on those feelings in the ad shown here. Besides the thought-provoking...to in a moment), the overall look of the ad deserves commendation. It's quiet and minimal...added realism. Such effects add much to the ad's impact. But what exactly do the paper...
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Twin picks: dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.(A+ ADS)(Column)
Magazine article from: Entrepreneur; 12/1/2004; ; 399 words
; ...we're hooked. For example, in a jewelry ad, ask which is the 3-carat diamond pendant...suck us right into scrutinizing them. In an ad for contact lenses, ask which eyes are true-bl...soluble, natural supplement, came up with this ad. It shows two glasses of water, one of which...
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Shaving face: here are three simple techniques that can save any ad from being forgettable. (A+ Ads).
Magazine article from: Entrepreneur; 6/1/2002; ; 407 words
; ...visual are critical to creating an effective ad. You already know that. But there's another component to ad-making that's an equal, if not greater, challenge...lasso the prospect into reading the rest of the ad. It's not easy, no matter how well-crafted...
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10 questions for Philip de Vellis: creator of "Vote Different" ad.(INSIDE POLITICS: MOVERS AND SHAKERS)(Interview)
Magazine article from: Campaigns & Elections; 8/1/2007; 538 words
; ...creator of the now-infamous Vote Different ad about Sen. Hillary Clinton, D-N.Y. The video, also called the Hillary 1984 ad, has received about 3.5 million views on...1. What is your routine for creating an ad campaign? It is a good idea to start to...
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Local clerics, media experts weigh in on church ad ban.(Church)
Newspaper article from: The Register-Guard (Eugene, OR); 12/3/2004; 700+ words
; ...spot that recruits new churchgoers. The ad, commissioned by the United Church of Christ...didn't turn people away. Neither do we. The ad began appearing on numerous cable networks...But the NBC and CBS networks rejected the ad as too controversial. ABC has a blanket...
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Political ad on web site tests limits of propriety for L.A. observed scribe.(Media & Technology)
Magazine article from: Los Angeles Business Journal; 8/23/2004; ; 420 words
; ...Web log, L.A. Observed.com, accepted an ad from mayoral candidate Robert Hertzberg...endorsement of Hertzberg. Before I took the ad I talked to people in journalism and no...defined. But the presence of the Hertzberg ad on a site written, published and maintained...
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A 15-point checklist for your ad.(MARKETING)
Magazine article from: Doors and Hardware; 9/1/2006; 700+ words
; ...headline make them read the rest of the ad? The sole purpose of the headline is to drive the reader to read the rest of the ad. This is not the place for a sales pitch...committed himself to read the rest of the ad IF it's well written. Hence: 5. Do you make...
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September Mourn. (News Feed).(World Trade Center attack in political ad, aired by mistake)(Brief Article)
Magazine article from: Campaigns & Elections; 12/1/2001; ; 259 words
; An Illinois television ad featuring the World Trade Center erupting...controversy in the state's gubernatorial race. The ad, which was created by the media firm Wilson...the economy -- was the first version of an ad that was later reworked to replace the dramatic...
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