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Big on vodka: quantity may impress guests, but the vodka selection's quality--and how it's marketed--drive vodka sales behind the bar today.(Cover story)
Cheers; 7/1/2006; Crecca, Donna Hood; 2013 words
; Vodka is so big these days that one might assume that if you put a few bottles on the back bar and some vodka cocktails on the drink menu, they will sell. And you would ... some savvy operators are looking to sell more than a few vodka cocktails. They're looking to sell their restaurant, bar ...
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Flavors of the month: an explosion of flavors in fueling the vodka boom.
Cheers; 5/1/2002; Nims, Cynthia; 1814 words
; Vodka is like the artist's blank canvas, the potter's lump of clay ... takes on a completely new character. To the untrained palate, vodka tends either to provide the anonymous potency in their Cosmo ... in a Martini with a twist. Compared to most other spirits, vodka alone doesn't offer much flavor variety ...
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Vodka Rocks!
StateWays; 7/1/2001; Sherer, Michael; 2333 words
; Vodka again proves itself reigning champion of spirits. It's good to be king, and vodka is certainly king of the spirits world. Nationally, the category ... months ended March 31st to more than 7.9 million mixed cases. Vodka continues to see strong growth, said Joanne Kletecka, group ...
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America's favorite spirit: the vodka category continues its dominance, with brands at all price levels surging forward.
Beverage Dynamics; 5/1/2005; Plotkin, Robert; 3252 words
; ... textured body. FRANCE The third best-selling imported vodka in the U.S. is Grey Goose, which is now a proud ... to 1.76 million 9-liter cases. Ciroc Snap Frost Vodka continues to garner a following. The brand is the first and only vodka made entirely from grapes. Ciroc is distilled five ... higher sugar ...
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Clear and pleasant danger: Drinks Special Having `grown up on vodka', Jan Woroniecki is now on a mission to educate the public in the ways of the grain. So when he tells you to treat it with respect, you'd better sit up and listen
The Independent - London; 6/17/2001; Sharon Amos; 1075 words
; Vodka is often associated with the rapid pursuit of oblivion. Traditional ... Daquise in London were, until recently, the only places where vodka was drunk with due respect. At the opposite end of the spectrum ... Russian restaurant in the capital that made a virtue of selling vodka. However, Jan Woroniecki ...
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Clear and pleasant danger: Drinks Special; Having `grown up on vodka', Jan Woroniecki is now on a mission to educate the public in the ways of the grain. So when he tells you to treat it with respect, you'd better sit up and listen.(Features)
The Independent Sunday (London, England); 6/17/2001; Amos, Sharon; 1071 words
; Vodka is often associated with the rapid pursuit of oblivion. Traditional ... Daquise in London were, until recently, the only places where vodka was drunk with due respect. At the opposite end of the spectrum ... Russian restaurant in the capital that made a virtue of selling vodka. However, Jan Woroniecki ...
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Clear winner: vodka's neutral qualities make it the perfect match for an array of mixers.(BEVERAGE)
Restaurants & Institutions; 5/1/2005; Sheridan, Margaret; 874 words
; Vodka plays no favorites when it comes to being fixed up. Its neutral ... operators license to create cocktails that use premium mixers. Vodka continues to outpace its white-goods competition (rum and ... United States. Customers are willing to pay more for premium vodka brands, say operators and consultants ... .
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In high spirits: new flavors and high-end brands help drive sales of vodka, rum and gin.(Cover story)
Beverage Dynamics; 5/1/2003; Sherer, Michael; 6213 words
; ... end brands from Jim Beam in local markets. Rain Vodka, from Sazerac, has a similar strategy, building ... approach to marketing. In the past, the super-premium vodka has featured on-premise Viking Nights in dozens ... market, though. In addition, Pernod-Ricard made news late last year with the launch of ...
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New front opens in vodka wars: old favourites are now fighting for space with new Polish and Russian brands brandishing the weapon of authenticity.(new vodka brands)
Grocer; 3/8/2008; Holter, Graham; 1249 words
; Vodka, unlike most of its spirit rivals, tastes of very little ... the on-trade, where so many spirits trends are established, vodka accounts for slightly more than a third of spirits sales ... in triple-digit growth. Everyone wants to sell me Polish vodka, she says. There's a mixture of entry points right up ...
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America's Favorite Spirit.(popular vodka brands)(Brief Article)
Restaurant Hospitality; 9/1/2000; Plotkin, Robert; 580 words
; Vodka is the best selling distilled spirit in the United States ... Cardinal Ultimate: Imported from Holland, Cardinal Ultimate Vodka is a character-rich spirit, triple-distilled in copper pot ... Grey Goose: An award-winning spirit from France, Grey Goose Vodka is distilled in traditional copper alembic stills ...
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