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TECHNOSPEAK

TECHNOSPEAK. An informal term for a PROSE style used by high-technology industries, their associated media, and the marketing and publicity groups that surround them, as in: ‘LISA lookalike systems, such as VisiCorp's VisiOn software, require a massive 256K bytes of Random Access Memory and a 5 megabyte hard disc capable of storing five million characters of information’ (Observer, 7 Aug. 1983); ‘Elegant, innovative and Inphone at its most ingenious, the Versatel features press-button dialling incorporated in the sleek lines of the handset’ (Inphone Info, 1980s ad, British Telecom). There are at least ten identifying features: (1) The use of LETTER symbols, INITIALISMS, and ACRONYMS: K, LISA (local integrated software architecture). (2) Number-and-letter groups: 256K. (3) BLENDS: SELECTaCOM, Versatel. (4) VOGUE usages: info, mega. (5) Compounds: lookalike, pressbutton. (6) Fixed phrases: hard disc, Random Access. (7) Wordplay: LISA lookalike, VisiOn. (8) Novel orthography: SELECTaCOM, VisiCorp. (9) Heavy pre-modification: Advanced Videotech Bike-to-Bike Intercom, LISA lookalike systems. (10) A generally dense presentation. See COMBINING FORM, COMPUTERESE, INTERFIX, TECHNOBABBLE.

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"TECHNOSPEAK." Concise Oxford Companion to the English Language. . Encyclopedia.com. 11 Dec. 2017 <http://www.encyclopedia.com>.

"TECHNOSPEAK." Concise Oxford Companion to the English Language. . Encyclopedia.com. (December 11, 2017). http://www.encyclopedia.com/humanities/encyclopedias-almanacs-transcripts-and-maps/technospeak

"TECHNOSPEAK." Concise Oxford Companion to the English Language. . Retrieved December 11, 2017 from Encyclopedia.com: http://www.encyclopedia.com/humanities/encyclopedias-almanacs-transcripts-and-maps/technospeak

technospeak

technospeakantique, batik, beak, bespeak, bezique, bleak, boutique, cacique, caïque, cheek, chic, clique, creak, creek, critique, Dominique, eke, freak, geek, Greek, hide-and-seek, keek, Lalique, leak, leek, Martinique, meek, midweek, Mozambique, Mustique, mystique, oblique, opéra comique, ortanique, peak, Peake, peek, physique, pique, pratique, reek, seek, shriek, Sikh, sleek, sneak, speak, Speke, squeak, streak, teak, technique, tongue-in-cheek, tweak, unique, veronique, weak, week, wreak •stickybeak • grosbeak • houseleek •forepeak • technospeak • newspeak •doublespeak • hairstreak • tugrik •fenugreek • Realpolitik • Ostpolitik •pipsqueak • workweek

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"technospeak." Oxford Dictionary of Rhymes. . Encyclopedia.com. 11 Dec. 2017 <http://www.encyclopedia.com>.

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"technospeak." Oxford Dictionary of Rhymes. . Retrieved December 11, 2017 from Encyclopedia.com: http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/technospeak