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CATCHPHRASE

CATCHPHRASE, also catch phrase, catch-phrase. A phrase that ‘catches’ one's attention, especially if often repeated and used as a slogan, as with ‘Read my lips, no new taxes’ ( George Bush in his campaign for the US presidency, 1988). Some catch-phrases are fashionable and ephemeral, others persist for years and may become idioms, such as Follow that, meaning ‘Beat that’ (dating from the 1950s), and For my next trick (followed by a pause, especially said by someone who has just botched something: dating from the 1930s patter of stage magicians). Advertisers and publicists try to create catchphrases, such as Coke is it and the real thing (advertising Coca-Cola). Sometimes they deliberately use special orthography, as in the British Drinka pinta milka day (advertising milk) and Wotalotigot (advertising the sweets called Smarties).

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"CATCHPHRASE." Concise Oxford Companion to the English Language. . Encyclopedia.com. 18 Oct. 2017 <http://www.encyclopedia.com>.

"CATCHPHRASE." Concise Oxford Companion to the English Language. . Encyclopedia.com. (October 18, 2017). http://www.encyclopedia.com/humanities/encyclopedias-almanacs-transcripts-and-maps/catchphrase

"CATCHPHRASE." Concise Oxford Companion to the English Language. . Retrieved October 18, 2017 from Encyclopedia.com: http://www.encyclopedia.com/humanities/encyclopedias-almanacs-transcripts-and-maps/catchphrase

catchphrase

catch·phrase / ˈkachˌfrāz; ˈkech-/ • n. a well-known sentence or phrase, typically one that is associated with a particular famous person.

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"catchphrase." The Oxford Pocket Dictionary of Current English. . Encyclopedia.com. 18 Oct. 2017 <http://www.encyclopedia.com>.

"catchphrase." The Oxford Pocket Dictionary of Current English. . Encyclopedia.com. (October 18, 2017). http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/catchphrase-1

"catchphrase." The Oxford Pocket Dictionary of Current English. . Retrieved October 18, 2017 from Encyclopedia.com: http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/catchphrase-1

catchphrase

catchphrase a well-known sentence or phrase, typically one that is associated with a particular famous person or fictional character.

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"catchphrase." The Oxford Dictionary of Phrase and Fable. . Encyclopedia.com. 18 Oct. 2017 <http://www.encyclopedia.com>.

"catchphrase." The Oxford Dictionary of Phrase and Fable. . Encyclopedia.com. (October 18, 2017). http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/catchphrase

"catchphrase." The Oxford Dictionary of Phrase and Fable. . Retrieved October 18, 2017 from Encyclopedia.com: http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/catchphrase

catchphrase

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"catchphrase." Oxford Dictionary of Rhymes. . Encyclopedia.com. 18 Oct. 2017 <http://www.encyclopedia.com>.

"catchphrase." Oxford Dictionary of Rhymes. . Encyclopedia.com. (October 18, 2017). http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/catchphrase-0

"catchphrase." Oxford Dictionary of Rhymes. . Retrieved October 18, 2017 from Encyclopedia.com: http://www.encyclopedia.com/humanities/dictionaries-thesauruses-pictures-and-press-releases/catchphrase-0