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interviewer bias

A Dictionary of Sociology | 1998 | Copyright

interviewer bias The distortion of response to a personal or telephone interview which results from differential reactions to the social style and personality of interviewers or to their presentation of particular questions. The use of fixed-wording questions is one method of reducing interviewer bias. Anthropological research and case-studies are also affected by the problem, which is exacerbated by the self-fulfilling prophecy, when the researcher is also the interviewer. See also INTERVIEW BIAS.

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GORDON MARSHALL. "interviewer bias." A Dictionary of Sociology. 1998. Encyclopedia.com. 10 Feb. 2010 <http://www.encyclopedia.com>.

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