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interview bias

A Dictionary of Sociology | 1998 | 399 words | Copyright

interview bias Biases that appear in research findings because of the social nature of the interview. There are three major sources of such bias: the interviewer (who may, for example, have prejudices or ask leading questions); the respondent (who may wish to lie or evade questions); and the actual interview situation itself (especially the physical and social setting). See also INTERVIEWER BIAS.

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GORDON MARSHALL. "interview bias." A Dictionary of Sociology. 1998. Encyclopedia.com. 9 Feb. 2012 <http://www.encyclopedia.com>.

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