Research topic:Marshall McLuhan

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Find more facts and information on our topic page about Marshall McLuhan

McLuhan, (Herbert) Marshall

World Encyclopedia | 2005 | © World Encyclopedia 2005, originally published by Oxford University Press 2005. (Hide copyright information) Copyright

McLuhan, (Herbert) Marshall (1911–80) Canadian academic and expert on communications. His view that the forms in which people receive information (such as television, radio and computers) are more important than the messages themselves was presented in The Mechanical Bride: Folklore of Industrial Man (1951), Understanding Media (1964), and The Medium is the Message (1967).

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