Cher

CHER

Born: Cherilyn Sarkisian LaPierre; El Centro, California, 20 May 1946

Genre: Pop, Rock

Best-selling album since 1990: Believe (1998)

Hit songs since 1990: "Believe," "Strong Enough"

Few performers have earned the label "survivor" more deservedly than Cher. Constantly reinventing herself during a forty-year career, the indomitable performer has triumphed over fluctuations in popular taste to become an American institution, one of the few singers more famous for who she is than for her music. Cher's celebrity persona has sometimes obscured the appealing quality of her recordings. While her voice often sounds awkward and her phrasing excessively blunt, Cher puts tremendous energy and strength of spirit into her music. Never one to err on the side of subtlety, she infuses her performances with an aggression and straightforwardness that transcend technical limitations. Focusing mostly on acting during the 1980s, she re-entered the music spotlight in the late 1990s to release one of the most successful albums of her career. By 1999, at age fifty-three, Cher had won an entirely new generation of fans.

Sonny and Cher

Born in El Centro, California, Cher was raised by a struggling actress mother with few financial means, her father having left the family when Cher was three years old. At sixteen, Cher moved alone to Los Angeles, where she worked as a background singer in order to support her acting ambitions. The next year she met Salvatore "Sonny" Bono, a songwriter and protégé of hit pop producer Phil Spector. The pair soon married and formed a professional alliance as the singing duo Caesar and Cleo. As Sonny and Cher, they scored a smash hit in 1965 with "I Got You Babe," a charming pop confection featuring clumsy but sincere vocals and a lilting, sing-song arrangement. Unfortunately, Sonny and Cher's popularity faded near the end of the 1960s after they starred in two poorly received films. Plagued by subsequent troubles with the Internal Revenue Service, they decided to embark upon a television career. Their TV program, The Sonny and Cher Comedy Hour, was a huge success and ran in various forms from 1971 to 1976. At the same time Cher pursued a career as a solo artist, recording in a more adult, yet equally intense, style. Songs such as "Gypsies, Tramps, and Thieves" (1971) and "I Saw a Man and He Danced with His Wife" (1974) dealt with themes of teen pregnancy and adultery, and, along with her trend-setting fashion sense, contributed to Cher's bold, daring image during this period.

Splitting from husband Bono in the mid-1970s, Cher recorded a disco hit, the promiscuously themed "Take Me Home" (1979), before returning to her first love, acting. Fine performances followed in films such as Silkwood (1983) and Mask (1985). In 1988 she won an Academy Award for her funny, touching performance in the romantic comedy Moonstruck (1987).

1990s Stardom

By the late 1980s and early 1990s Cher was balancing a dual acting and singing career, recording hits and shooting music videos that emphasized her outrageous taste. In 1989 her video for the song "If I Could Turn Back Time" was banned by music video network MTV after viewers complained about her revealing costume. While many of Cher's late-1980s and early-1990s songs were hard-rock-influenced "power ballads," with heavy drums and blaring electric guitar, she displayed a softer, warmer side on the 1996 album, It's a Man's World. On the opening track, "One by One," she sings with a breathiness that recalls 1960s pop vocalist Dusty Springfield, while "Not Enough Love in the World" conveys a sweetness that is out of character with her brash earlier recordings. "The Sun Ain't Gonna Shine (Anymore)" is another highlight, a well-orchestrated song that Cher sings with soaring exuberance. Taken as a whole, It's a Man's World presents a subtler Cher whose awareness of her vocal strengths has deepened. While her voice could not be described as pretty in the conventional sense, it is nonetheless distinctive and powerful. Like that of pop singer Barbra Streisand, it is immediately recognizable and uniquely her own. Still, Cher's mid-1990s recordings were often overshadowed by her ongoing presence in tabloid newspapers, whose writers speculated on her bouts with chronic fatigue syndrome and the extent of her plastic surgery. In 1998, however, she found herself back in the musical spotlight with the album Believe, which brought her a degree of popular acceptance she had not experienced in years. During this period Cher became an activist for gay rights after her daughter with Bono, Chastity, came out as a lesbian. The late 1990s were also marked by loss: Former husband and longtime friend Sonny was killed in a skiing accident in 1998.

In early 2002 Cher released Living Proof, another collection of techno-disco dance songs emphasizing themes of unity and strength. Although not as compelling as Believe, Living Proof succeeds through Cher's undiminished energy and professionalism. When the album's first single, the inspirational "Song for the Lonely," entered the Top 100 hit charts, Cher set a new record in pop music: Her hits have spanned thirty-seven years, the longest period for any artist. Soon after Living Proof 's release she announced plans for a farewell tour in 2002, but later extended the dates into 2003. Cher pulled out all of the stops for these live performances, creating a circuslike atmosphere through a host of larger-than-life stage devices. Starting the show by riding a giant chandelier onto the stage amidst dancers and acrobats, she then disappeared and returned on top of a large puppet elephant. The show's theatricality helps explain Cher's enduring appeal. As much performance artist as singer, Cher makes each appearance an event.

Spot Light: Believe

In 1998 Cher had not had a major hit in nine years, although her albums continued to sell among a core group of fans. That year she worked with a young, relatively unknown production and songwriting team, Mark Taylor and Brian Rawling, in their small, low-tech London studio. The result was Believe, an album that brought Cher's thirty-five-year career to new heights. The title track, featuring an electronic dance rhythm suggestive of 1970s disco music, became the best-selling single of 1998 and remained on the charts through the next year. Although the energetic beat recalls disco's good-time party atmosphere, Cher's haunting vocals and the bittersweet lyrics—"Do you believe in life after love?"—point to the sadness of the post-AIDS era. The song's most unusual element is the use of an electronic vocoder, an instrument that makes Cher's voice sound distorted and robotic. Rather than ruining her performance, the vocoder adds a spiky layer of character in keeping with the singer's unconventional personality. Impressively, Taylor and Rawling sustain the single's enthusiasm throughout the album's remaining nine songs, taking Cher through a series of catchy tunes, hook-laden tracks, and infectious beats. For all their sophistication, songs such as "The Power" and "All or Nothing" reveal a gritty, homemade quality that captures Cher's fighting spirit and tough essence. Attesting on Believe that, "I know that I'll get through this / Cause I know that I am strong," Cher sings with the knowledge and experience of a true show-business survivor.

Remaining a star through five decades of changing trends, Cher is more than a pop singer; she is a force, an all-around performer with a canny sense of style and publicity. Recording in virtually every pop musical style since the 1960s, from teen ballads to disco, she has set a standard for endurance and energy. Never a subtle vocalist, Cher succeeds through her sweeping sense of drama and astute understanding of the dynamics of performance. Despite the ever-changing musical backdrops, she retains her individuality and spirit.

SELECTIVE DISCOGRAPHY:

With Love, Cher (Imperial, 1967); Gypsies, Tramps, and Thieves (Kapp, 1971); Take Me Home (Casablanca, 1979); Heart of Stone (Geffen, 1989); It's a Man's World (Warner Bros., 1996); Believe (Warner Bros., 1998); Living Proof (Warner Bros., 2002).

SELECTIVE FILMOGRAPHY:

Silkwood (1983); Mask (1985); Moonstruck (1987); Faithful (1995); If These Walls Could Talk (1996); Tea with Mussolini (1999).

WEBSITE:

www.cher.com.

david freeland