Future Lab (Alain Thys): "Mass marketing is inefficent and outdated"

Alain Thys is partner at Future Lab, a strategic marketing consultancy firm. According to him, the way the marketing industry is organized has reach its limits. The 30sec TV spot, broadsheet commercials, etc. are costly and inefficient. They don't engage the customer but, rather, irritate him. Though, the industru doesn't want to change. What will the brands do ?

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Future Lab (Alain Thys): "Mass marketing is inefficent and outdated"

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