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Levi's: OPioneers! - Go Forth campaign

Wieden + Kennedy sets a pioneering tone for Levi's "Go Forth" campaign with help from American poet Walt Whitman. Agency: Wieden + Kennedy, Portland Copywriters/Art Directors: W+K Five Agency Producer: Hayley Goggin Agency Associate Producer Juliana Montgomery Production Company: Directors Bureau Director: M. Blash Executive Producer: Cayce Chambers Cole Line Producer: Ike Martin DP: Kasper Tuxen Editorial: Joint Editorial Editor: Peter Wiedensmith Sound Credits: Sound: Pioneers! O Pioneers! poem by Walt Whitman courtesy Smithsonian Folkways Recordings performed by: The University Players. Voiceover Will Greer Music + Sound Company: Peter Wiedensmith and Blue Scout Music Music Composers: Joey Prather + Brian Hall Sound Designers: Peter Wiedensmith, Joey Prather + Brian Hall Song: Swift! To the Head of the Army Publishers/Record Company: Joey Prather

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