Asian Food-MOMOYA TV Ads108 1976 Yaoya Oshichi

http://museum.dmc.keio.ac.jp/momoya_e/2008/01/momoya-tv-ads108-1976-yaoya-oshichi.html Year: 1976 Advertiser: Momoya Co., Ltd. Advertising Agency: YOMIKO Advertising Inc. Production Company: Cinq Co., Ltd. Description of Title: Yaoya Oshichi, literally Greengrocer Oshichi, was a daughter of the greengrocer Tarobei, and lived in the Hongo area of Edo in the early Edo period. She attempted to commit arson after falling in love with a boy, and this story became the model of Joruri plays. In the opening scene, an extreme long shot of a city landscape dyed in red by a big fire zooms in to spot a lady in Kimono who climbs a fire lookout tower called Hinomi-yagura. This TV ad parodies a story about a real-life girl named Yaoya-Oshichi, literally means a greengrocer Oshichi. She lived in Hongo area of Edo, the former name of Tokyo, as anadopted daughter of the greengrocer Tarobei at the beginning of the Edo period. Her famous episode, an attempt at arson after falling in love with a temple page, was described in a novel Koshoku Gonin Onna, literally Five Women Who Loved Love,written by Saikaku Ihara, and then widely adapted for the traditional Japanese puppet theater Ningyo Joruri or Bunraku, Kabuki and film. The voice-over of this piece partly imitates a melody of Hibari Misoras Makkana Taiyo, or Red Sun.