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CHRIS VAN DYKE - NAU OPEN FOR BUSINESS UNUSUAL - Part 1

Hear from the CEO of Nau, a new technical and lifestyle outdoor apparel company dedicated to turning traditional business notions upside down through the integration of environmental, social and economic factors, a unique business model built around sustainable business practices, and the innovative use of technology and philanthropic partnerships. Nau's design philosophy, built on blending beauty, performance and sustainability, is redefining what outdoor apparel can be. Chris will highlight Nau's groundbreaking "webfront" concept that integrates the best of e-commerce with traditional bricks and mortar shopping and Nau's digitally centric approach to storytelling and brand building. Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence Conference Rod Pitman: Executive Producer Emerging Media John Anthony Hartman: Executive Producer Emerging Media

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