Industry Sponsored Research and Marketing (Pt. 2)

The Schools of Pharmacy and Medicine at UC San Francisco present a progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, UCSF's Dr. Thomas Newman discusses industry sponsored research used as marketing. CME credits available at UCSF School of Medicine web site. Series: "UCSF Marketing of Medicines: Critical Skills for Clinicians (CME Credits Available)" [1/2008] [Health and Medicine] [Professional Medical Education] [Show ID: 13885]

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Industry Sponsored Research and Marketing (Pt. 2)

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