Big Bucks, Big Pharma Extra: Drug Costs and PR

Visit http://secure.mef.tv/itemdesc.asp?ic=224-I-D for more information. A special extra to the film "Big Bucks, Big Pharma," this compilation shows how drug companies thwart attempts to rein in skyrocketing prescription drug costs through false claims that regulation will hinder the research and development of essential new drugs. These PR campaigns by the pharmaceutical industry aim to frighten the public, and divert us from realizing that high drug prices are more about feeding multi-billion dollar industry profits, and supporting massive advertising and lobbying efforts, than they are about securing the invention of effective new drugs. Producer/Editor: Ronit Ridberg Check out: http://www.bigbucksbigpharma.org/