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Advertising Techniques : How Does the Media Affect Buying Behavior?

The media affects buying behavior by targeting the desires of the market and communicating the product on a broadcast level. Discover the impact the media has on the general population with help from a management teacher in this free video on advertising. Expert: Mark Clifton Bio: Mark Clifton has a degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University. Filmmaker: Paul Volniansky

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