Rio Tinto Alcan ad campaign in Quebec

On June 30, 2008 Rio Tinto Alcan launched a vast advertisement campaign that will be taking place in the province of Quebec until mid-October. This campaign will allow Rio Tinto Alcan to reaffirm its role as the global leader in the aluminium industry and to reiterate its commitment to Quebec. The campaign entitled "we produce the future" focuses on RTA as a socially responsible company and strongly conveys the message that RTA is much more than an aluminium producer.