Vitality (Magazine)

Vitality, the primary New Age networking periodical serving Toronto and surrounding communities in Ontario, Canada, emerged in the 1980s and during the 1990s grew into a substantive bimonthly magazine with more than 100 pages per issue. Vitality began as a self-described "wellness journal" primarily as an organ of the holistic health community and through the mid-1990s concentrated its attention on natural foods, herbs, nutrition, alternative psychologies, various body work therapies, and related other forms of drugless and noninvasive healing treatments. However, as the decade progressed, while the holistic health emphasis remains, the attention of the magazine grew to encompass all of the psychic and spiritual concerns of the post-New Age.

Vitality sees itself as an information organ. Each issue highlights the organizations and events that constitute holistic health and the New Age. As with most networking magazines, it is built around the advertisements placed by organizations that sponsor events and individuals who offer services to the public. Four times a year, Vitality publishes a pullout supplement, the "Vitality Resource Directory," in which coming events and major holistic organizations are listed.

Each issue carries a set of feature articles, the majority on health issues. There are also a set of columns that treat astrology, New Age lifestyles, and meetings and gatherings in the Toronto area. Vitality sees its purpose as providing an antidote to the world situation by offering a positive vision of the New Age of wholeness and health for body and soul.

Vitality is distributed as a free magazine in metaphysical and health food stores in Ontario, but subscriptions for home delivery may be obtained at 356 Dupont St., Toronto, ON Canada M5R 1V9.

Sources:

Vitality. Toronto, Ontario, Canada, n.d.

vi·tal·i·ty / vīˈtalitē/ • n. the state of being strong and active; energy: changes that will give renewed vitality to our democracy. ∎  the power giving continuance of life, present in all living things: the vitality of seeds.

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