Playbill

Playbill

Playbill. In 1884 Frank Vance Strauss founded a company to print theatrical “programmes” in a magazine format that included considerable advertising. Older programs had generally consisted of only four pages, which offered only basic credits and perhaps minimal advertising. In 1911 the founder began to call his publication the Strauss Magazine Theatre Program. Each playhouse was given a special full‐color cover, but the rest of the playbill varied little. The program's name underwent several later changes, finally adopting The Playbill in 1934. Four years earlier sepia had replaced colored covers, and the programs' covers began to feature photographs of stars or scenes from the play in question. The organization has also undergone numerous changes of management. Today's programs, besides credits and advertising, contain feature articles, none of them critical and all very supportive of the New York theatre scene. Since 1982 the company has also published Playbill—The National Theatre Magazine, a monthly that utilizes much of the same material found in the theatre playbills.

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Gerald Bordman and Thomas S. Hischak. "Playbill." The Oxford Companion to American Theatre. 2004. Encyclopedia.com. 1 Jun. 2012 <http://www.encyclopedia.com>.

Gerald Bordman and Thomas S. Hischak. "Playbill." The Oxford Companion to American Theatre. 2004. Encyclopedia.com. (June 1, 2012). http://www.encyclopedia.com/doc/1O149-Playbill.html

Gerald Bordman and Thomas S. Hischak. "Playbill." The Oxford Companion to American Theatre. 2004. Retrieved June 01, 2012 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O149-Playbill.html

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playbill

play·bill / ˈplāˌbil/ • n. a poster announcing a theatrical performance. ∎  a theater program.

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"playbill." The Oxford Pocket Dictionary of Current English. 2009. Encyclopedia.com. 1 Jun. 2012 <http://www.encyclopedia.com>.

"playbill." The Oxford Pocket Dictionary of Current English. 2009. Encyclopedia.com. (June 1, 2012). http://www.encyclopedia.com/doc/1O999-playbill.html

"playbill." The Oxford Pocket Dictionary of Current English. 2009. Retrieved June 01, 2012 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O999-playbill.html

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playbill

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"playbill." Oxford Dictionary of Rhymes. 2007. Encyclopedia.com. 1 Jun. 2012 <http://www.encyclopedia.com>.

"playbill." Oxford Dictionary of Rhymes. 2007. Encyclopedia.com. (June 1, 2012). http://www.encyclopedia.com/doc/1O233-playbill.html

"playbill." Oxford Dictionary of Rhymes. 2007. Retrieved June 01, 2012 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O233-playbill.html

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