Walker, Madame C.J. (1867–1919), African American entrepreneur, philanthropist, activist.Born on a Louisiana cotton plantation shortly after the end of
slavery, Sarah Breedlove was orphaned at the age of seven. At ten she became a domestic worker, and at fourteen, living in Vicksburg, Mississippi, she married Moses McWilliams. He died in 1887, leaving her with a two‐year‐old daughter, Lelia (latter known as A'Lelia). Moving to St. Louis, she eked out a living as a washerwoman. Using available products, she also developed hair‐care treatments for black women, including remedies for baldness and other scalp conditions brought on by poor diet, stress, and damaging hair treatments.
Recognizing a lucrative market, she developed her own line of products for a growing clientele. She moved to Denver in 1905 and in 1906 married Charles Joseph Walker, a journalist who became her business partner and promoter. They marketed their products and the “Walker System” through door‐to‐door sales and promotional tours. In 1910 the Walkers moved the business and manufacturing enterprise to Indianapolis, Indiana, where they employed a large workforce, including women who demonstrated her products in homes. After Walker and her husband divorced, she and her daughter ran the business.
In 1914 she moved to
New York City where, now a wealthy woman, she became a philanthropist and outspoken political activist. A successful entrepreneur and advocate of black women's economic independence, she often declared: “I got myself a start by giving myself a start.” She bequeathed substantial sums to black schools, organizations, and institutions. Her daughter conducted a salon that became a gathering place for the writers, artists, and musicians of the
Harlem Renaissance.
See also
African Americans.
Bibliography
Walter Fisher , Walker, Sarah Breedlove, in Edward T. James et al., eds., Notable American Women, 1607–1950, III, pp. 533–535, 1971.
A'Lelia P. Bundles , Madam C.J. Walker—Cosmetics Tycoon Ms. (July 1983).
A'Lelia P. Bundles , Madam C.J. Walker—Entrepreneur, 1991.
Tiffany Ruby Patterson