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databasics; Fountain of Youth.(AARP marketing)
American Demographics; 9/1/2000; 1612 words
; AARP woos reluctant Boomers with a high-priced makeover. When ... its image in 1998, it decided to officially rename itself AARP, getting rid of that R-word, which research showed was increasingly ... shift at the powerful 42-year-old organization. This month, AARP will begin a five-year re-branding program, ...
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Creating Safe Travel Environments for Mobility as We Age: Understanding AARP's Livable Communities Agenda
Institute of Transportation Engineers. ITE Journal; 3/1/2007; Hodder, Robert; 2432 words
; AARP KNOWS THAT IT IS IMPERATIVE TO KEEP AMERICANS MOBIlE AS THEY ... CHOICES NEED TO BE DESIGNED FOR MAXIMUM SAFETY AND EASE OF USE. AARP'S GOAL IS A WELL-DESIGNED AND MAINTAINED TRANSPORTATION NETWORK ... FOCUSES ON THE American Association of Retired Persons' (AARP) vision of "livable communities" and shares ...
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The seduction: AARP's support for last fall's Medicare bill shocked many Democrats--and thousands of the group's members. But if they'd known this history, they wouldn't have been shocked at all.
The American Prospect; 6/1/2004; Dreyfuss, Barbara T.; 4854 words
; ... MEDICARE PRESCRIPTION--drug bill heated up, AARP, the nation's largest senior-citizen lobbying ... the legislation does more harm than good, AARP warned, the group would oppose it. Coverage in the press painted an ominous picture: AARP might be ready to pull the plug on the ...
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Creating Safe Travel Environments for Mobility as We Age: AARP's Efforts and Key Roles for Transportation Professionals
Institute of Transportation Engineers. ITE Journal; 4/1/2007; Hodder, Robert; 3167 words
; AARP WILL ENGAGE AGGRESSIVELY ON MOBILITY ISSUES OVER THE NEXT ... MOBILE AS THEY AGE. THE PREVIOUS ISSUE OF ITE JOURNAL EXAMINED AARP'S INTEREST IN MOBILITY AND EXPLAINED WHY THE ORGANIZATION ... PERSONS ENGAGED IN COMMUNITY LIFE. THIS FEATURE DISCUSSES AARP'S programmatic and collaborative efforts and ...
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Mission: Retirement: AARP Financial uses its trusted brand to rachet up the competition for boomers' assets.
Financial Planning; 4/1/2007; O'Brien, Elizabeth; 1121 words
; AARP has long nurtured a reputation as a trusted advocate for ... behind mutual funds offered through a new for-profit arm, AARP Financial. In January, total assets across the five funds ... which the company says it did little national advertising. As AARP Financial prepares to target AARP's 38 million ...
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 "The Record (Bergen County, NJ)")
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AARP's challenge: overcoming age denial
The Record (Bergen County, NJ); 2/5/2006; CYNTHIA HUBERT, SACRAMENTO BEE; 813 words
; AARP's challenge: overcoming age denial By CYNTHIA HUBERT, SACRAMENTO ... five years ago, when he got his first invitation to join AARP in the mail. He promptly tossed it in the trash. "Maybe it's denial, but I don't want that AARP card," said Estrin, 55, lead singer and harmonica player ...
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AARP Decision Followed a Long GOP Courtship
The Washington Post; 11/20/2003; David S. Broder and Amy Goldstein; 1037 words
; AARP's decision this week to endorse Medicare prescription drug ... top Republicans on Capitol Hill. The dialogue that led to AARP's seal of approval for the $400 billion measure, providing ... Tenn.) and a private conversation between President Bush and AARP President James Parkel. The AARP endorsement ...
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AARP members protest group's endorsement of Medicare bill
The Milwaukee Journal Sentinel; 11/27/2003; MARTIN FINUCANE; 568 words
; AARP members protest group's endorsement of Medicare bill By MARTIN FINUCANE Associated Press Thursday, November 27, 2003 Boston -- Senior citizens angry over the AARP's endorsement of the Medicare bill are ripping up or burning their AARP membership cards and flooding the lobbying group's Internet message ...
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AARP:Boomers making it stronger
The Milwaukee Journal Sentinel; 10/8/2000; SEBASTIAN MALLABY; 743 words
; AARP:Boomers making it stronger By SEBASTIAN MALLABY Sunday, October ... t's check out the granddaddy of all lobbies. The granddad is AARP, and if you think that stands for the American Association ... representing America's retirees seemed far too timid. Instead, AARP is out to represent everyone over 50 years ...
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AARP Vs. Freedom and Prosperity
Human Events; 1/1/2005; Jarvis, Charlie; 1140 words
; AARP, the planet's largest "liberal" lobby, is now openly opposing ... pay part of their retirement benefits in the future. What AARP fails to recognize is that Social Security is no longer a ... able to pay them about twice what Social Security promises. AARP attacks reform along this line: "any personal ...
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