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viral marketing viral marketing
viral marketing 1. A marketing strategy in which various unconventional techniques are used to generate word-of-mouth excitement about a product. Conventional media outlets may be deliberately avoided in order to create an air of mystery or exclusivity. 2. More specifically, a form of direct... Read more
Direct marketing Direct marketing
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common market common market
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Target Marketing Target Marketing
TARGET MARKETING A target market is a set of buyers sharing common needs or characteristics that a company decides to serve. A company identifies a target market in order to organize its tasks and cope with the particular demands of the marketplace. Target marketing forms the foundation of a modern... Read more
Market Value Market Value
MARKET VALUE The highest price a willing buyer would pay and a willing seller would accept, both being fully informed, and the property being exposed for sale for a reasonable period of time. The market value may be different from the price a property can actually be sold for at a given time... Read more
Andean Common Market Andean Common Market
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Micro Warehouse Inc Micro Warehouse Inc
Micro Warehouse, Inc. 535 Connecticut AvenueNorwalk, Connecticut 06854U.S.A.(203) 899-4000Fax: (203) 899-4203 Public CompanyIncorporated: 1992Employees: 3,100Sales: $1.31 billion (1995)Stock Exchanges: NASDAQSICs: 5961 Catalog & Mail-Order Houses Micro Warehouse, Inc. is a leading... Read more
Oligopoly Oligopoly
OligopolyModelsbibliographyOligopoly, the economist’s analogue to oligarchy in political science, is defined as a market situation where independent sellers are few in number. The origin of the term is not clear, but it is known to have appeared in the original, 1518 Latin version of Thomas More’s... Read more
peddler peddler
peddler or hawker, itinerant vendor of small goods. In rural America peddlers carried their packs or drove a horse and cart from door to door. While the importance of peddlers to the small American community declined considerably with the growth of automobile transportation and mail-order... Read more
Fingerhut Companies Inc Fingerhut Companies Inc
Fingerhut Companies, Inc. 4400 Baker RoadMinnetonka, Minnesota 55343U.S.A.Telephone: (952) 932-3100Fax: (952) 932-3292Web site: http://www.fingerhut.com Wholly Owned Subsidiary of Federated Department Stores, Inc.Incorporated: 1978Employees: 12,000Sales: $1.61 billion (1998)NAIC: 454110... Read more

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