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hydroxyl group
hydroxyl group , in chemistry, functional group that consists of an oxygen atom joined by a single bond to a hydrogen atom. An alcohol is formed when a hydroxyl group is joined by a single bond to an alkyl group or aryl group . A metal hydroxide is formed when a hydroxyl group is joined to a ...
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carboxyl group
carboxyl group , in chemistry, functional group that consists of a carbon atom joined to an oxygen atom by a double bond and to a hydroxyl group , OH, by a single bond. Carboxylic acids are compounds whose molecules contain a carboxyl group that is joined to a hydrogen atom, an alkyl group , or ...
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market research
market research organized use of sample surveys, polls , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measureme...
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advertising
advertising in general, any openly sponsored offering of goods, services, or ideas through any medium of public communication. At its inception advertising was merely an announcement; for example, entrepreneurs in ancient Egypt used criers to announce ship and cargo arrivals. The invention of print...
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carbonyl group
carbonyl group , in chemistry, functional group that consists of an oxygen atom joined by a double bond to a carbon atom. The carbon atom is joined to the remainder of the molecule by two single bonds or one double bond. If the carbonyl group is joined only to alkyl groups or aryl groups , the ...
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ketone
ketone , any of a class of organic compounds that contain the carbonyl group , C[symbol]O, and in which the carbonyl group is bonded only to carbon atoms. The general formula for a ketone is RCOR′, where R and R′ are alkyl or aryl groups. The simplest ketone, where R and R′ are me...
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alcohol
alcohol any of a class of organic compounds with the general formula R-OH, where R represents an alkyl group made up of carbon and hydrogen in various proportions and -OH represents one or more hydroxyl groups . In common usage the term alcohol usually refers to ethanol . The class of alcohols ...
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totem
totem , an object, usually an animal or plant (or all animals or plants of that species), that is revered by members of a particular social group because of a mystical or ritual relationship that exists with that group. The totem—or rather, the spirit it embodies—represents the bond of u...
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pressure group
pressure group body, organized or unorganized, that actively seeks to promote its particular interests within a society by exerting pressure on public officials and agencies. Pressure groups direct their efforts toward influencing legislative and executive branches of government, political parties,...
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telemarketing
telemarketing the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. Telemarketing firms use trained staff and automatic, rapid-dial equipment to make the telephone calls; when conducting surveys, telemarkete...
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