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Gainsco Inc Gainsco Inc
Gainsco, Inc. 500 Commerce Street Fort Worth, Texas 76102U.S.A.(817) 336-2500Fax: (817) 335-1230 Public Company Incorporated: 1978Employees: 120Total Assets: $297 million (1996)Stock Exchanges: New YorkSICs: 6331 Fire, Marine & Casualty Insurance; 6719 Offices of Holding Companies, Not... Read more
market research market research
market research organized use of sample surveys, polls , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets,... Read more
Stryker Corp Stryker Corp
Stryker Corporation 2725 Fairfield RoadKalamazoo, Michigan 49002U.S.A.Telephone: (269) 385-2600Fax: (269) 385-1062Web site: http://www.strykercorp.com Public CompanyIncorporated: 1946Employees: 15,891Sales: $4.9 billion (2005)Stock Exchanges: New YorkTicker Symbol: SYKNAIC: 339112 Surgical and... Read more
Goodwill Goodwill
Goodwill Goodwill is a type of intangible business asset. It is defined as the difference between the fair market value of a company's assets (less its liabilities) and the market price or asking price for the overall company. In other words, goodwill is the amount in excess of the company's book... Read more
Catalina Marketing Corp Catalina Marketing Corp
Catalina Marketing Corporation 11300 Ninth Street NorthSt. Petersburg, Florida 33716-2329U.S.A.(813) 579-5000Fax: (813) 570-8507Web site: http://www.catalinamktg.com Public CompanyIncorporated: 1983Employees: 577 (1996)Sales: $134.2 million (1996)Stock Exchanges: New YorkSICs: 3577 Computer... Read more
Weis Markets Inc Weis Markets Inc
Weis Markets, Inc. 1000 South Second StreetSunbury, Pennsylvania 17801-0471U.S.A.Telephone: (570) 286-4571Fax: (570) 286-3286Web site: http://www.weis.com Public Company Incorporated: 1924Employees: 18,600Sales: $2.22 billion (2005)Stock Exchanges: New YorkTicker Symbol: WMKNAIC: 445110... Read more
Wegmans Food Markets Inc Wegmans Food Markets Inc
Wegmans Food Markets, Inc. 1500 Brooks AvenueRochester, New York 14603-0844U.S.A.Telephone: (716)328-2550Fax: (716)464-4664Web site: http://www.wegmans.com Private Company Incorporated: 1931Employees: 28,500Sales: $2.75 billion (1999)NAIC: 44511 Supermarkets and Other Grocery (Except... Read more
Tom Burrell Tom Burrell
Thomas J. Burrell 1939– Business executive At a Glance… Aptitude Test Triggered Career Broke New Ground in Advertising Sources A major figure in American marketing and advertising, Thomas Burrell heads a leading marketing communications firm that provides advertising, public... Read more
Market segmentation Market segmentation
Market Segmentation Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves significant market research and can thus be costly. It is practiced especially in major... Read more
Direct marketing Direct marketing
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