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market research
market research organized use of sample surveys, polls , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measureme...
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Grove Karl Gilbert
Grove Karl Gilbert 1843-1918, American geologist, b. Rochester, N.Y., grad. Univ. of Rochester, 1862. When the U.S. Geological Survey was created in the Dept. of the Interior in 1879 (to replace four surveys in the Dept. of the Interior and the Dept. of War), Gilbert was appointed senior geologist....
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United States Geological Survey
United States Geological Survey bureau organized in 1879 under the Dept. of the Interior to unify and centralize the work already undertaken by separate surveys under Clarence King, F. V. Hayden, George W. Wheeler, and J. W. Powell . The functions of the bureau cover the exploration of the country...
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telemarketing
telemarketing the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. Telemarketing firms use trained staff and automatic, rapid-dial equipment to make the telephone calls; when conducting surveys, telemarkete...
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Charles Booth
Charles Booth 1840-1916, English social investigator, pioneer in developing the social survey method. Aided by the notable social scientist Beatrice Potter Webb , he made an exhaustive statistical study of poverty in London, showing its extent, causes, and location. This was published as Life and...
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Sir George Everest
Sir George Everest , 1790-1866, British surveyor, b. Breconshire, Wales. He worked on the trigonometrical survey of India from 1806 to 1843. He became superintendent of the survey in 1823 and surveyor general of India in 1830; Mt. Everest is named for him. He was knighted in 1861.
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surveying
surveying method of determining accurately points and lines of direction (bearings) on the earth's surface and preparing from them maps or plans. Boundaries, areas, elevations, construction lines, and geographical or artificial features are determined by the measurement of horizontal and vertical d...
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William Speirs Bruce
William Speirs Bruce , 1867-1921, Scottish explorer and authority on the polar regions. He first went to the Antarctic as ship's surgeon in 1892 and later did survey work in Franz Josef Land and oceanographic work in the Arctic Ocean. He led (1902-4) the Scottish National Antarctic Expedition in the...
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art
art The major general surveys on topics in the fine arts are painting ; sculpture ; drawing ; photography , and architecture .
Bibliography: See also articles on specific artists, periods, styles, regions, genres, and graphic media.
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Sir David Gill
Sir David Gill , 1843-1914, Scottish astronomer, educated at the Univ. of Aberdeen. He made observations of the transits of Venus and Mars and investigated the solar parallax. As astronomer royal (1879-1907) at the Cape of Good Hope, he carried out the geodetic survey of Natal and Cape Colony and or...
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