Yanni

views updated May 18 2018

Yanni

Composer, keyboardist

Doesnt Mind New Age Label

High-Profile Romance

Hot Sales, Despite Dissenters

Selected discography

Sources

A lot of people think theyve never heard Yannis music. Yet in the early 1990s, the keyboardists work was heard by more people than perhaps that of any other composer; from commercials to soundtracks to sporting events, this Greek-born synthesizer wiz has been everywhere, establishing a fan base beyond his diehard New Age constituency.

When, in 1972, he left his home in Kalamata, Greece, at age 18, Yanni Chrysomallis had no plans to become a New Age music star. Although music had always been a passion, the study of psychology overrode it. Having read all the works of Sigmund Freud by the time he was 16, Yanni chose to go to the United States to study psychology at the University of Minnesota. Just two years away from a graduate degree, however, it occurred to him that to have a Ph.D. at 24 and go into practice and have children and do the same thing over and over againit would drive me crazy, he confessed to People. And with that, music took over.

As a child, Yanni had mastered the piano without lessons. He would play for hours trying to re-create the music hed heard on the radio or at the movies. Having perfect pitch certainly helped. In time he even developed his own system of musical notation, something he still uses. But as a youth, Yanni also found room for sports; he is a former member of the Greek National Swimming Team and broke the national freestyle record at age 14.

After leaving school, Yanni worked as a studio musician, toured for years with the cult rock band Chameleon, and would often spend fifteen-hour days at the keyboard. The distinctive musical style that developed from his hard work and talent urged him toward a solo career. In 1986 Yannis demo tape caught the ear of Private Musics Peter Bowman; he was convinced that the musician had something special. Later that year, Private Music released Yannis first solo album, Optimystique. From there Yanni went on to very quietly develop a tremendous following.

Doesnt Mind New Age Label

Bowman made the top of the New Age charts his first objective for Yanni. Although he generally categorizes his music as adult contemporary, Yanni does not object to the New Age designation, as do some contemporary instrumentalists who are lumped into that category. When I was studying psychology, he told Keyboards Bob Doerschuk, I learned that one of the worst things you can do to patients is to label them. If you call someone a neurotic, hell go into his box and behave like a neurotic. But we have to use labels,

For the Record

Born Yanni Chrysomallis, November 14, 1954, in Kalamata, Greece; son of a banker. Education: B.A. in psychology, University of Minnesota; graduate work.

Studio musician, c. 1978; keyboardist for group Chameleon, early 1980s; became solo artist, 1986; signed with Private Music and released first sob album, Optimystique, 1986.

Selected awards: World Music Award, 1993, for best-selling Greek recording artist of the year; numerous gold and platinum records; Grammy Award nomination for best New Age album, 1994, for In My Time.

Addresses: Record Company Private Music, 9014 Melrose Ave., Los Angeles, CA 90069.

because they help us to communicate quickly and understand each other. Thats why the New Age label doesnt bother me.... I want my music to be heard. I want it to affect people. I want to connect with my audience at an intimate level.... I dont want anybody to think that you have to be a spacehead to enjoy my music. If I can affect you emotionally and get under your skin, then Im succeeding.

Indeed, having an effect means everything to Yanni. It is my intention to share my emotions with the listener, but I also want to allow the listener to take this music and make it their own, he stated in a 1993 Private Music press release. The only way people can fully relate to it and enjoy it is when it means something in their life.... Instrumental music, used correctly, is very direct and extremely accurate in describing even the most subtle human emotions. My music does not describe the circumstances, but how the circumstances make you feel. Since the music projects no gender, and there are no lyrics to be interpreted, the listener can personalize it, and in a far more precise way.

In addition to his albums, Yanni has secured a niche in television and is developing a successful film scoring career. In the old days, he told Doerschuk, I was so interested in soundtracks that when I saw a movie I loved that had music I didnt love so much, I would take a copy of the film home, recut it, and write a new soundtrack for it. Ive done 50 or 60 films that way. Now, finally, I get to do this for real. Yanni has created music for numerous television movies, though his most widely heard television work has probably been in the area of sports. His music has been used on The Wide World of Sports and on broadcasts of the Tour de France, the World Figure Skating Championships, the U.S. Open Tennis Championships, the World Series, and the Olympic Games. In 1992, Yanni even composed the theme for the ABC-TV nightly news program World News Now. Beyond the small screen, his compositions have appeared in the theatrical release Heart of Midnight, and he has collaborated with British entertainment impresario Malcolm McLaren on an award-winning commercial for British Airways, as well as scoring music for a U.S. government film biography of Pope John Paul II.

High-Profile Romance

Having scaled the New Age charts, Private Music made plans to focus on the romance inherent in much of Yannis work; his relationship with actress Linda Evans has been a boon to this marketing angle. Yanni, who met Evans in 1989, remarked to People, This is not a situation where love is blind and were walking around on cloud nine. Its that we are on cloud nine and we allow ourselves to be there and to love it. Evans fell in love with the artists music before meeting the man. When she did meet him, she confessed in People, I looked at him and I had no idea.... No idea! If I had known what he had looked like, I never would have had the nerve to call him.

New York Times music critic Stephen Holden described Yanni as a shrewd showman and elaborated, Wearing a mustache and curly locks that fall below his shoulders, and clad in a puffy white shirt, white trousers, and shiny white shoes, he has refined a sensitive swashbuckler look that might be found on the cover of a romance novel. While playing the keyboard, he sometimes dances around, tossing his head back in rapt intensity. Evans, for one, loves it. Maybe a regular person would just throw up, but I play his music all the time, she admitted in People. Evans, whose attitude undoubtedly reflects that of many of Yannis women fans, hand-picked the songs that would appear on Yannis Reflections of Passion disc.

Reflections was, in fact, a career retrospective of Yannis most romantic compositions that also included three new selections. The release was part of Private Musics plan to reach a wider audienceone that does not usually buy instrumental musicwhile maintaining Yannis already large and loyal New Age following. Evans had quite an assortment from which to choose for Reflections, it being the composers sixth album.

Keyboards Doerschuk assessed Yannis earlier albums Keys to Imagination and Out of Silence as featuring concise but vividly orchestrated instrumentals. Though they were quickly slotted into New Age bins, their prominent melodies and often propulsive rhythms encouraged listeners to move rather than to meditate. Romance, though, figured strongly in a later album, In My Time. Brain Soergel of Pamona, Californias Daily Bulletin said of that record, Theres too much to like... [it is] a masterpiece of mood music, an unabashed Cupids arrow straight into the heart. Writing shortly after the release of In My Time, United Press Internationals Vernon Scott noted that Yannis symphonic style, lilting melodies and such musical basics as harmony and counterpoint... trigger responses in listeners of all ages everywhere.

Some dissenters could even see a bright side to Yannis work. Jim Aikin, in his review of Reflections of Passion for Keyboard, owned up, I have a tendency to ignore Yanni because hes so blatantly enthusiastic. And not subtle about it, either. But as this best-of collection demonstrates, when he goes for the emotional jugular he hits it every time.... If youve never experienced Yanni and find yourself unaccountably yearning to, Reflections of Passion would be a dandy place to start.

Hot Sales, Despite Dissenters

Not everyone, however, has waxed rhapsodic about the artist. New York Times contributor Holden described a 1993 Yanni performance thus: A typical composition has the sound and form of an instrumental theme for a televised sports event, soap opera or newscast divested of melody and padded out to four or five minutes. Playing a battery of electronic instruments, he... [inserts] motifs that evoke the hoariest Hollywood clichés of Middle Eastern, Far Eastern and other regional styles. The largely shapeless pieces huff and puff with a galloping energy that suggests an action-movie soundtrack. Although there are meditative moments, the mood is predominantly upbeat, with vigorous rock drums and percussion continually spurring things on and introducing crescendos that go nowhere.

Despite the occasional pan, Yanni has managed to score numerous gold and platinum records. Reflections of Passion, for instance, went platinum, topping Billboards Adult Alternative chart for a record-breaking 47 weeks, landing in the Number One spot on the New Age album chart, and even crossing over to become one of the fastest-rising albums on Billboards pop album chart. 1992s Dare to Dream went gold within two months of its release and was nominated for a Grammy for best New Age album. Yanni also received the 1993 World Music Award for best-selling Greek recording artist of the year, capping off the summer of that year with his In My Time set certifying gold.

Still, even without his impressive record and ticket sales, Yanni would no doubt still reap as much enjoyment from life. He rigorously follows his fathers advice to always taste life like a fruit, and he thrives on his music. My music heals me, Yanni stated in the Private Music promotional literature. It is the most valuable and unexpected gift that I get in return for the effort of creating it. That it has a similar impact on the listener is very rewarding.

Selected discography

Optimystique, Private Music, 1986.

Keys to Imagination, Private Music, 1986.

Out of Silence, Private Music, 1987.

Chameleon Days, Private Music, 1988.

Niki Nana, Private Music, 1989.

Reflections of Passion, Private Music, 1990.

In Celebration of Life, Private Music, 1991.

Dare to Dream, Private Music, 1992.

In My Time, Private Music, 1993.

(Contributor) I Love You Perfect (soundtrack), Silva America/Koch, 1993.

Live at the Acropolis, Private Music, 1994.

Sources

Billboard, July 7, 1990; November 24, 1990; April 24, 1993.

Boston Globe, May 11, 1991.

Daily Bulletin (Pomona, CA), April 4, 1993.

Los Angeles Daily News, March 24, 1993.

Keyboard, May 1988; September, 1990.

Hollywood Reporter, June 16, 1992.

New York Times, December 12, 1990; June 11, 1993.

Oakland Press (Oakland Co., Ml), March 21, 1993.

People, November 16, 1990.

Performance, February 28, 1992.

Washington Post, May 13, 1991.

United Press International (wire service report) May 7, 1993.

USA Today, March 31, 1993.

Additional information for this profile was provided by Private Music, 1993.

Joanna Rubiner

Yanni

views updated May 17 2018

Yanni

Composer, keyboardist

Many people think they've never heard Yanni's music. Yet in the early 1990s, the keyboardist's work was heard by more people than perhaps that of any other composer; from commercials to soundtracks to sporting events, this Greek-born synthesizer wiz has been everywhere, establishing a fan base beyond his diehard New Age constituency.

When, in 1972, he left his home in Kalamata, Greece, at age 18, Yanni Chrysomallis had no plans to become a New Age music star. Although music had always been a passion, the study of psychology overrode it. Having read all the works of Sigmund Freud by the time he was 16, Yanni chose to go to the United States to study psychology at the University of Minnesota. Just two years away from a graduate degree, however, it occurred to him that "to have a Ph.D. at 24 and go into practice and have children and do the same thing over and over again–it would drive me crazy," he confessed to a reporter from People. And with that, music took over. He did learn something useful from psychology classes, however: that was where he learned to speak English.

As a child, Yanni mastered the piano without lessons. He played for hours trying to re-create the music he'd heard on the radio or at the movies. Having perfect pitch certainly helped. In time he even developed his own system of musical notation, something he still uses. But as a youth, Yanni also found room for sports; he is a former member of the Greek National Swimming Team and broke the national freestyle record at age 14.

After leaving school, Yanni worked as a studio musician, toured for years with the cult rock band Chameleon, and often spent fifteen-hour days at the keyboard. The distinctive musical style that developed from his hard work and talent urged him toward a solo career. In 1986 Yanni's demo tape caught the ear of Private Music's Peter Bowman; he was convinced that the musician had something special. Later that year, Private Music released Yanni's first solo album, Optimystique. From there Yanni went on to very quietly develop a tremendous following.

Bowman made the top of the New Age charts his first objective for Yanni. Although he generally categorizes his music as "adult contemporary," Yanni does not object to the New Age designation, as do some contemporary instrumentalists who are lumped into that category. "When I was studying psychology," he told Keyboard 's Bob Doerschuk, "I learned that one of the worst things you can do to patients is to label them. If you call someone a neurotic, he'll go into his box and behave like a neurotic. But we have to use labels, because they help us to communicate quickly and understand each other. That's why the New Age label doesn't bother me.... I want my music to be heard. I want it to affect people. I want to connect with my audience at an intimate level.... I don't want anybody to think that you have to be a spacehead to enjoy my music. If I can affect you emotionally and get under your skin, then I'm succeeding."

Indeed, "having an effect" means everything to Yanni. "It is my intention to share my emotions with the listener, but I also want to allow the listener to take this music and make it their own," he stated in a 1993 Private Music press release. "The only way people can fully relate to it and enjoy it is when it means something in their life.... Instrumental music, used correctly, is very direct and extremely accurate in describing even the most subtle human emotions. My music does not describe the circumstances, but how the circumstances make you feel. Since the music projects no gender, and there are no lyrics to be interpreted, the listener can personalize it, and in a far more precise way."

In addition to his albums, Yanni has secured a niche in television and is developing a successful film scoring career. "In the old days," he told Doerschuk, "I was so interested in soundtracks that when I saw a movie I loved that had music I didn't love so much, I would take a copy of the film home, recut it, and write a new soundtrack for it. I've done 50 or 60 films that way. Now, finally, I get to do this for real." Yanni has created music for numerous television movies, though his most widely heard television work has probably been in the area of sports. His music has been used on The Wide World of Sports and on broadcasts of the Tour de France, the World Figure Skating Championships, the U.S. Open Tennis Championships, the World Series, and the Olympic Games. In 1992, Yanni even composed the theme for the ABC-TV nightly news program World News Now. Beyond the small screen, his compositions have appeared in the theatrical release Heart of Midnight, and he has collaborated with British entertainment impresario Malcolm McLaren on an award-winning commercial for British Airways, as well as scoring music for a U.S. government film biography of Pope John Paul II.

Having scaled the New Age charts, Private Music made plans to focus on the romance inherent in much of Yanni's work; his relationship with actress Linda Evans has been a boon to this marketing angle. Yanni, who met Evans in 1989, remarked to People, "This is not a situation where love is blind and we're walking around on cloud nine. It's that we are on cloud nine and we allow ourselves to be there and to love it." Evans fell in love with the artist's music before meeting the man. When she did meet him, she confessed in People, "I looked at him and I had no idea.... No idea! If I had known what he had looked like, I never would have had the nerve to call him."

New York Times music critic Stephen Holden described Yanni as "a shrewd showman" and elaborated, "Wearing a mustache and curly locks that fall below his shoulders, and clad in a puffy white shirt, white trousers, and shiny white shoes, he has refined a sensitive swashbuckler look that might be found on the cover of a romance novel. While playing the keyboard, he sometimes dances around, tossing his head back in rapt intensity." Evans, for one, loves it. "Maybe a regular person would just throw up, but I play his music all the time," she admitted in People. Evans, whose attitude undoubtedly reflects that of many of Yanni's women fans, hand-picked the songs that would appear on Yanni's Reflections of Passion disc.

Reflections was, in fact, a career retrospective of Yanni's most romantic compositions that also included three new selections. The release was part of Private Music's plan to reach a wider audience–one that does not usually buy instrumental music–while maintaining Yanni's already large and loyal New Age following. Evans had quite an assortment from which to choose for Reflections, it being the composer's sixth album.

For the Record …

Born Yanni Chrysomallis on November 14, 1954, in Kalamata, Greece; son of a banker. Education: B.A. in psychology, University of Minnesota; graduate work.

Studio musician, c. 1978; keyboardist for group Chameleon, early 1980s; became solo artist, 1986; signed with Private Music and released first solo album, Optimystique, 1986; has released over a dozen albums since; moved to Virgin Records in 1999. Has toured and performed worldwide.

Awards: World Music Award, Best-Selling Greek Recording Artist of the Year, 1993.

Addresses: Record company—Private Music, 9014 Melrose Ave., Los Angeles, CA 90069. Website—Yanni Official Website: http://www.yanni.com.

Keyboard 's Doerschuk assessed Yanni's earlier albums Keys to Imagination and Out of Silence as featuring "concise but vividly orchestrated instrumentals. Though they were quickly slotted into New Age bins, their prominent melodies and often propulsive rhythms encouraged listeners to move rather than to meditate." Romance, though, figured strongly in a later album, In My Time. Brain Soergel of Pamona, California's Daily Bulletin said of that record, "There's too much to like ... [it is] a masterpiece of mood music, an unabashed Cupid's arrow straight into the heart." Writing shortly after the release of In My Time, United Press International's Vernon Scott noted that Yanni's "symphonic style, lilting melodies and such musical basics as harmony and counterpoint ... trigger responses in listeners of all ages everywhere."

Some dissenters could even see a bright side to Yanni's work. Jim Aikin, in his review of Reflections of Passion for Keyboard, owned up, "I have a tendency to ignore Yanni because he's so blatantly enthusiastic. And not subtle about it, either. But as this best-of collection demonstrates, when he goes for the emotional jugular he hits it every time.... If you've never experienced Yanni and find yourself unaccountably yearning to, Reflections of Passion would be a dandy place to start."

Not everyone, however, has waxed rhapsodic about the artist. New York Times contributor Holden described a 1993 Yanni performance thus: "A typical composition has the sound and form of an instrumental theme for a televised sports event, soap opera or newscast divested of melody and padded out to four or five minutes. Playing a battery of electronic instruments, he ... [inserts] motifs that evoke the hoariest Hollywood cliches of Middle Eastern, Far Eastern and other regional styles. The largely shapeless pieces huff and puff with a galloping energy that suggests an action-movie soundtrack. Although there are meditative moments, the mood is predominantly upbeat, with vigorous rock drums and percussion continually spurring things on and introducing crescendos that go nowhere."

Despite the occasional pan, Yanni has managed to score numerous gold and platinum records. Reflections of Passion, for instance, went platinum, topping Billboard 's Adult Alternative chart for a record-breaking 47 weeks, landing in the number one spot on the New Age album chart, and even crossing over to become one of the fastest-rising albums on Billboard's pop album chart. 1992's Dare to Dream went gold within two months of its release and was nominated for a Grammy for Best New Age Album. Yanni also received the 1993 World Music Award for Best-Selling Greek Recording Artist of the Year, capping off the summer of that year with his In My Time set certifying gold.

By 1998, Yanni was one of the most well-known New Age artists in the world, with more than 20 million records sold and 35 gold and platinum awards. Over half a billion people had seen his television specials, and his last two tours had broken attendance records all over the world. However, that year was so grueling for Yanni that at the end of it, he walked away from performing and touring, not sure if he would ever tour or record again. In addition to being burned out from working too hard, Yanni was also hurting over the breakup of his nine-year relationship with Evans. The result was a deep depression, which Yanni took five years to recover from.

In 2003, Yanni returned to the public eye with a biography, Yanni in Words, and a new studio CD, Ethnicity, as well as his first tour in five years. The book eventually rose to the number 14 slot on the New York Times bestseller list. In 2004, Yanni was honored with an honorary doctoral degree in human letters from the University of Minnesota. According to Amy Horst in the America's Intelligence Wire, Alumni Association Executive Director Margaret Carlson said, "When we started to think about somebody who really symbolized how the University of Minnesota shaped their life and transformed their life and they went on to change the world, Yanni seemed to be the person."

Even without his impressive record and ticket sales, Yanni would no doubt still reap as much enjoyment from life. He rigorously follows his father's advice to always "taste life like a fruit," and he thrives on his music. "My music heals me," Yanni stated in the Private Music promotional literature. "It is the most valuable and unexpected gift that I get in return for the effort of creating it. That it has a similar impact on the listener is very rewarding."

Selected discography

Optimystique, Private Music, 1986.

Keys to Imagination, Private Music, 1986.

Out of Silence, Private Music, 1987.

Chameleon Days, Private Music, 1988.

Niki Nana, Private Music, 1989.

Reflections of Passion, Private Music, 1990.

In Celebration of Life, Private Music, 1991.

Dare to Dream, Private Music, 1992.

In My Time, Private Music, 1993.

(Contributor) I Love You Perfect (soundtrack), Silva America/Koch, 1993.

Live at the Acropolis, Private Music, 1994.

Tribute, Virgin Records, 1999.

If I Could Tell You, Virgin Records, 2001.

Ethnicity, Virgin Records, 2003.

Sources

Books

Yanni, Yanni in Words, Miramax, 2003.

Periodicals

Billboard, July 7, 1990; November 24, 1990; April 24, 1993.

Boston Globe, May 11, 1991.

Daily Bulletin (Pomona, CA), April 4, 1993.

Los Angeles Daily News, March 24, 1993.

Keyboard, May 1988; September, 1990.

Hollywood Reporter, June 16, 1992.

New York Times, December 12, 1990; June 11, 1993.

Oakland Press (Oakland Co., MI), March 21, 1993.

People, November 16, 1990.

Performance, February 28, 1992.

Washington Post, May 13, 1991.

United Press International (wire service report) May 7, 1993.

USA Today, March 31, 1993.

Online

Yanni Official Web Site, http://www.yanni.com/ (August 3, 2004).

Additional information for this profile was provided by Private Music, 1993.

—Kelly Winters

Yanni

views updated May 17 2018

YANNI

Born: Yanni Chryssomallis; Kalamata, Greece, 14 November 1954

Genre: New Age

Best-selling album since 1990: Yanni Live at the Acropolis (1994)

Hit songs since 1990: "Keys to Imagination," "Aria," "The Rain Must Fall"


One of the most prolific and high-profile contemporary instrumental New Age artists of the 1990s, keyboardist and composer Yanni spent the decade parlaying a growing cult following into international superstardom. His accessible, pop-influenced compositions, exhaustive touring, and a number of spectacularly produced live concert events expanded his fan base dramatically and helped him sell millions of records.

Born Yanni Chryssomallis in the small Greek village of Kalamata, Yanni began playing piano as a child. After a promising stint in his adolescence as a record-breaking member of the Greek National Swim Team, Yanni headed to the United States to attend the University of Minnesota. After graduating with a degree in psychology in 1976, Yanni began playing keyboards for the local rock band Chameleon, which developed enough of a following to tour regionally and release two albums independently. During this time, Yanni was also experimenting with his own keyboard compositions. In 1980 he independently released his first solo album, Optimystique. Optimystique 's grandiose and dynamic synthesized keyboard music, spiced with drums, harp, and strings, distinguished Yanni from the more serene and static instrumental music put out by some of his New Age contemporaries. The album gradually sold well enough to attract the attention of New Age label Private Music, which signed Yanni and released a number of his albums in the 1980s, beginning with Keys to Imagination (1986). As his recording career developed, Yanni moved to Los Angeles, California, where he found work scoring films and television shows.

Yanni began the 1990s with somewhat of a breakthrough. While he had always sought to wrest an orchestra-like richness and bravura from synthesizers, in 1990 he performed live with the Dallas Symphony Orchestra. The resulting concert album sold well and raised his profile significantly. Over the next three years Yanni released the albums In Celebration of Life (1991), Dare to Dream (1992), and In My Time (1993)the latter two of which scored Grammy Award nominationsall the while touring extensively. He won further notice when British Airways featured "Aria," a single from Dare to Dream, in a television commercial. In September 1993 Yanni again teamed with an orchestrathis time the London Philharmonicto stage a concert at the historic Acropolis in his native Greece. Like the undeniably dramatic setting, the orchestral accompaniment deftly complemented Yanni's music, at times adding power and bombast, at others lightly underscoring its catchy melodies. The televised concert became a favorite on the Public Broadcasting Service, and an album culled from the concert, Live at the Acropolis, went on to sell millions of copies.

Emboldened by the Acropolis concert's huge success, Yanni mounted an even more ambitious undertaking: to be the first Western artist to perform at India's Taj Mahal and at China's Forbidden City. Requiring millions of dollars and massive organizational efforts, the concerts were a resounding success and were collected in the album, Tribute (1997). Although grounded in Yanni's keyboard and orchestral strings, Tribute reflects its Eastern settings by introducing ample non-Western elements, from gypsy violin and African chanting to bamboo saxophone. Tribute went on to sell millions of copies, further enhancing Yanni's popularity. Yanni spent the remainder of the 1990s releasing albums and touring at a steady clip. In mid-2003 he released an autobiography, Yanni in Words.

Bringing a rock star's sense of spectacle and grandiosity to a genre often derided as bland "elevator" music, Yanni spent the 1990s expanding the already extensive appeal of his sweeping and unabashedly romantic keyboard-based compositions. A number of high-profile, widely televised concerts in exotic locales helped him become one of the most popular and successful recording artists and performers of the decade.

SELECTIVE DISCOGRAPHY:

Keys to Imagination (Private Music, 1986); Chameleon Days (Private Music, 1988); In Celebration of Life (Private Music, 1991); Dare to Dream (Private Music, 1992); Yanni Live at the Acropolis (Private Music, 1994); I Love You Perfect (Private Music, 1995); In the Mirror (Private Music, 1997); Tribute (Virgin, 1997); Winter Light (Private Music, 1999).

BIBLIOGRAPHY:

Yanni with D. Rensin, Yanni in Words (New York, 2003).

WEBSITE:

www.yanni.com.

matt himes