THE EFFECT OF E-COMMERCE ADOPTION ON SMALL/MEDIUM ENTERPRISE INDUSTRY STRUCTURE, COMPETITIVE ADVANTAGE AND LONG-TERM PROFITABILITY From: Australian Accounting Review | Date: November 1, 2005| Author: Yin, Lawrence; Bunker, Deborah | Copyright Australian Society of Certified Practising Accountants Nov 2005. Provided by ProQuest LLC.Copyright information

This paper seeks to evaluate the relationship between e-commerce adoption and long-term profitability in small/medium enterprises (SMEs). It first identifies and examines the benefits, challenges and potential success factors associated with the adoption of e-commerce. These are assessed for their effect on the industry structure and competitiveness of four SMEs through interviews with managers of these businesses. The paper also evaluates how e-commerce adoption has affected the estimates of...