DEMAND VISIBILITY IMPROVES DEMAND FORECASTS

From: The Journal of Business Forecasting | Date: October 1, 2005| Author: | Copyright information

Describes why it is difficult to improve demand visibility and what can be done about it ... the more visible the demand, the better will be the forecast ... offers a four step approach to transform disparate demand signals into a competitive weapon.

Businesses rely on forecasts, whether formal or informal, for almost every important decision. Predictions related to revenue, unit demand, capacity requirements, material prices, competitor actions and customer behaviors all drive corporate planning. A single demand forecast may influence more critical decisions throughout a company than any ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

* Flavors Get Stronger.(demand forecasts from Freedonia Group)(Brief Article)(Statistical Data Included)
; Global demand for flavors and fragrances is forecast...says The Freedonia Group (Cleveland). U.S. demand is expected to increase 4.3%/year, to $4.8 billion, the firm says. Western European demand will grow 3.9%/year, to $5.2 billion. Demand...
In Demand, Artisan Set VOD-Rights Deal.(Artisan Entertainment to provide content for video-on-demand service from In Demand)(Brief Article)
; In Demand, which has struggled to secure critical video-on-demand distribution deals with the major Hollywood studios...studios, the deal does get pay-per-view distributor In Demand -- whose business plan depends on being cable operators...
SeDFAM: Semiconductor demand forecast accuracy model.(Semiconductor Demand Forecast Accuracy Model)(Statistical Data Included)
; ...critical decisions are based on demand forecasts. However, these forecasts are...semiconductor companies are based on demand forecasts. Capacity acquisition and deployment...well in advance with inaccurate demand forecasts. Our primary goal is to quantify...
Forecasting demand begins with integration.(Opinion)(efficient inventory management)
; ...that forecasts demand in ``silos'' is...created more accurate demand forecasts by incorporating...ensuring that demand for its products...for collaborative demand management. Any...period.'' With demand forecasts and performance...
FORECASTING CONSUMER PRODUCT DEMAND WITH WEATHER INFORMATION: A CASE STUDY
; ...model to improve the accuracy of demand forecasts ...it is preferable to use weather...study of daily consumer product demand forecasts where weather was incorporated into the model. WHY WEATHER FOR DEMAND FORECASTS Why blame weather when you can...
Nielsen: on demand users are heavy TV viewers.(Comcast Corp.'s Page Thompson's opinion on video on demand)
; Video-on-demand viewing does not cut into traditional television...correlation between heavy TV viewership and heavy on-demand usage. The results, said Page Thompson, vice president of on demand for Comcast, are important because they put to...
Filling In The Gaps.(supply and demand forecasting.)(Brief Article)
; ...laid awake at night adjusting demand forecasts, planning the least-costly shipping...capabilities needed for improving demand-forecast accuracy, resulting...used an APS solution to produce demand forecasts, cycle times for mouthwash shipments...
With manufacturing demand growth slowing, good deals should be there for the taking in September. (Economy: How Supply Managers See Business).(Brief Article)
; With manufacturing demand growth slowing, good deals should be there for the taking in September. Indeed, PURCHASING magazine's Forward Demand Indexes tracking buyers' 30-day demand forecasts for various commodity segments are negative (below 50...five categories. Indeed, the only categories for ...
Drive flat glass demand; other glass markets mixed.(Emerging Markets)
; Worldwide demand for float glass in the construction industry...Australia held steady. While European demand picked up slightly, excess capacity remains...such as South America and Asia, where demand for new vehicles is expected to continue...
Oil demand 'set for steepest increase since 1980'.
; THE RISE in global oil demand looks set to be the steepest since 1980 this year as the...crude. The International Energy Agency has revised up its demand forecasts for the second time in two months in a fresh sign that high...IEA predicts in its influential Oil Market Report that oil demand will this ...