How Franklin Street's expansion tripled sales

From: Modern Baking | Date: March 1, 2005| Author: | Copyright information

After a year in its new 20,000-sq.-ft. facility, Franklin Street Bakery's revenues grew from $2.5 million to more than $7 million. The company is poised to increase profits even more with a new focus on pastry.

IF YOU BUILD IT, NO ONE WILL COME," said just about everyone in Minneapolis who heard where partners Mark Haugen and Wayne Kostroski planned to build their new 20,000-sq.-ft. bakery and retail store. The corner of East Franklin and 11th Avenues was known primarily for its exceptionally high crime rate. In 1999, the number of 911 calls to the area was among the highest in the city.

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